Holidays are one of the greatest time for attracting your audience and improving sales. There are so many people who are impatiently waiting for this period. This is the time when you can impress your customers reaching out them by stunning emails. Lots of eCommerce owners even hire an eCommerce marketing agency to reach the whole potential of their sales
Holiday sales are usually about 20% of your overall sales within one year. The numbers can even reach up to 30 % for some marketers, depending on the products or services they suggest.
Email marketing has always been a great way to target your audience. Especially this period of time customers are more likely to follow some promotions, interesting offers and ideas. However, one thing that is very important for any marketer is to make great holiday emails that will interest and inspire people.
For this, let us see some holiday email examples, that will help you to catch the attention of any of your customer:
Table of Contents
1. Holiday Preview
People are sometimes very busy during the holidays, and making offers for them beforehand is a good idea for your business.
This type of offers help you to be one step ahead and sharing with interesting ideas sooner than your competitors. Running a holiday preview sale and promoting it through email will help you to enlarge your sales.
2. Free Delivery
Free shipping has an influence on buying-decision. However, sometimes companies cannot afford it.
Sending offers about free shipping or delivery on holidays will be a good promotion for buyers to make a buying decision. In general 98 percent of buyers tend to purchase more products if marketers offer free shipping. Hence, it can become a small holiday surprise for them.
3. Holiday Videos
Videos can become a great tool for your holiday marketing plan. Most holidays allow us creating some interesting videos which will bring excellent emotions and make people feel special. It can be a warm greeting, a simple and beautiful story or a creative promotional speech about your offers.
4. Relevant Emails as the Best Promotions
It is not a secret that email marketing brings a very high ROI. However, it is so when we speak about relevant emails. Try to find connections with your product or service and the holiday. Not all holidays are relevant to what you suggest.That is the reason you need to use the right holidays for your business.
5. Holiday Reminders
Customers are more likely to spend much money on holidays than on ordinary days. It enlarges your chances to get more sales and revenue if you use good tactics for your email marketing.
Reminding your customers about upcoming holidays and showing some pre-buying advantages will target more people and will drive more traffic to your website.
6. Last-minute Offers
Your business needs to move forward and gain more clients, otherwise it will never has success. This type of emails help in targeting more people. Suggesting some very cheap prices may seem useless for you, but it is not. Think of it as a good marketing tactic which will bring you high ROI later.
7. Holiday-related Contests
Most customers like to get involved in different activities. Hence, sending thematic holiday-contest ideas (i.e. it can be a video contest, a photo contest) will not only promote your sales, but also will increase business awareness. Make some creative gifts for the winners.
8.Bonus for a Gift Card
Suggesting additional bonus to your customers for buying a gift card will bring your business a competitive advantage. It can become a little “reward” to your potential customers for being with you.
9. Affordable Gift Packages
You can have the best quality products for different prices. However, having small offers for any budget will be a good marketing tactic to involve more and more clients. People buy different types of gifts, hence if they receive small creative offers through email they will surely get interested in your products.
10. “Thank You” Cards
Devoted clients are the base for any business. Make some personal offers for each of your clients and show that you appreciate that they are with you for a long time. Make them feel special. It can be either a sale or a good offer.
While creating your holiday emails, remember that you have excellent opportunities. However never forget about competition and think as creative as possible. With it, do not forget about a user-catchy title and send your best wishes to your customers. If you think that everything is the way you want, add some “call to action” button, that is always a working tactic in digital marketing.
Author
Tigran is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist he draws inspiration from the simple thing as everyday life and the matters one come across on a daily basis doing his best and above to help everyone around.
