A selection of online services, browser extensions and desktop programs for SEO specialists.
SEO analytics, technical and competitive analysis, keyword selection are all routine tasks that are time consuming to work on manually. We have collected services to help an SEO specialist who promotes sites. And yes, they are free, there are also paid ones.
Tools for analyzing traffic, target audience, site positions, keywords, competitor analysis, etc.
1 Google Data Studio
Google’s tool for aggregating, visualizing and disseminating analytic data. Used by marketers and analysts. Combines information from different sources: Google Analytics, Google Ads, YouTube Analytics, BigQuery and others.
With Google Data Studio, you can:
• track site visits, calls from call tracking and behavioral data from Big Query;
• receive reports on marketing expenses;
• analyze data from Google Analytics.
2 Google Analytics
Web analytics service. Used by site owners and internet marketers to analyze traffic and user actions of applications and sites.
With Google Analytics, you can:
• analyze the target audience by geography, traffic channels, device types, and other parameters;
• track traffic sources and channels;
• analyze user activity;
• set goals and track conversions;
• conduct A / B testing and many others. dr.
3 Google Search Console
A tool for analyzing sites in Google search results. It is used by webmasters to control the indexing of the site and obtain useful information to improve the site’s position in search.
With Google Search Console, you can:
• check if Google can find and crawl the site;
• detect problems with the indexing of the site;
• estimate traffic from Google Search;
• find out what queries were used to find your website pages in Google search;
• find out which pages on the site are inconvenient for mobile users to view.
4 Keyword Hero
The service solves the problem of unrecorded keywords. The data is parsed from 9 sources, including Google Analytics and Search Console. The service uses artificial intelligence and machine learning algorithms to analyze data.
With Keyword Hero, you can:
• track how much traffic and conversions the site receives for keywords;
• analyze the structure of the site and optimize content on landing pages;
• increase traffic, conversion and advertising campaign efficiency.
The service is free up to 2000 sessions per month.
5 MozCast
Experimental project MOZ. Allows you to track sharp jumps in positions for queries in Google search results. The service is used by optimizers to determine changes in search engine algorithms.
MozCast work algorithm:
• the service monitors TOP-10 search results for 1000 non-geo-dependent search queries in real time;
• the received data are compared with the TOP-10 of the previous day;
• the rate of change in the issue is calculated. It is determined by two indicators: Delta 10 and Delta 1000;
• “weather” is calculated in Google search results. To do this, the average Delta 10 value is multiplied by a constant. The final value is measured in Fahrenheit.
Typically the dispensing temperature is around 70˚F. An increase in temperature means that the positions have changed on request.
6 Bing Webmaster Tools (BWT)
Website SEO analysis service. Serves as a means of communication between the Bing search engine and site owners.
With BWT, you can:
• analyze external links;
• collect statistics on keywords (viewing search phrases, the number of queries for phrases for different periods);
• site security check, service is similar to webcheck.top.
• analyze the pages of the site for search engine optimization (correctness of headers, meta-tags, the presence of link attributes).
Crawling / Indexing
Free tools for crawling and checking indexing sites.
7 CheckWebSite.pro
Checking website availability
If there is a problem with the web server on which your website is located, access to it may be lost. In this case, visitors will not be able to get to your website. If we detect that your website is not responding, we will send you a notice.
The tool will help you check if the backlinks to your site are working on other resources where you bought or rented them.
Domain expiration control
If you own many domain names, you may encounter the problem of tracking the expiration date for each of them. We will send you a notification about approach to the expiration period for each of your domains, and more tools for Webmasters.
8 Link Redirect Trace
Free extension for Chrome. Used to check forwarding. Provides information about HTTP headers, canonical links, robots.txt and basic link metrics from LinkResearchTools.
With Link Redirect Trace, you can:
• check and find problems on the page;
• check the links of the competitor’s site and affiliate links;
• establish a redirection chain and optimize it;
• track links from advertising and affiliate networks.
9 Screaming Frog
Desktop program for crawling the site. Used by optimizers for technical audits. Available for Windows, Ubuntu, macOS 10.7.3 & later, macOS 10.7.2 & earlier.
Screaming Frog finds:
• broken pages and pages with redirects;
• pages with short, long and duplicate title tags andmeta-tags description;
• pages on which the h1 tag is absent or occurs several times;
• duplicate pages, etc.
10 Xenu’s Link Sleuth
Free crawler program with an English-language interface for internal site audit. The service received the last update back in 2010. But this does not diminish its benefits for those who are developing their project.
With Xenu’s Link Sleuth, you can:
• find and fix broken links;
• create a sitemap;
• search the site for pages with a large number of outgoing links and with a high level of nesting;
• find non-unique titles;
• track express statistics of the resource.
11. Netpeak Spider
A desktop tool for performing a comprehensive technical audit of a site, regular analysis and parsing of sites. The program is only available for Windows.
With Netpeak Spider you can:
• find broken links, redirects, duplicate content: pages, title, meta description, h1 headers, etc .;
• find pages with short and / or long title tags and meta description tags, and pages where the h1 tag is missing or occurs a couple of times;
• calculate the internal PageRank of pages to improve the internal linking of the site;
• get the complete structure of the site and parse various data from sites;
• configure custom crawl rules to crawl only a certain part of the site or URL.
Selection of keywords
Tools that find relevant search queries to optimize site content.
12 Keyword Explorer
Free keyword research tool from MOZ. Used for SEO audit.
With Keyword Explorer, you can:
• work out the semantics of the site, taking into account geolocation;
• select keywords for reference queries;
• analyze the frequency of search queries;
• track the metrics of keyword difficulty.
13 Google Keyword Planner
Google Keyword Planner. The service is designed for users who set up an advertising campaign in Google Ads.
With Keyword Planner, you can:
• collect broad semantics based on several basic queries;
• get statistics on the frequency of keywords in a given region and the level of competition for them in paid search results;
• track how the preferences of the target audience have changed over time;
• find out the estimated cost per click for each key request;
• get a plan of traffic and costs for the selected keys.
14 SEO module PromoPult
A platform for attracting customers from the Internet. It is well suited for free selection of keywords in English.
With PromoPult, you can:
• automatically select keywords (based on site content, proximity to the TOP, by scraping competitors’ sites or unloading statistics from counters);
• deepen the semantics of keywords by parsing phrases-associations and search suggestions in any region of the world;
• cluster key phrases.
15 Ubersuggest
Free Keyword Analysis Tool from Neil Patel. Used by internet marketers, business owners, and SEO professionals to track popular content in a specific industry and study competitors’ strategies.
With Ubersuggest, you can:
• find out the frequency by keywords;
• find search queries to attract organic traffic to the site;
• find out the average estimated rates for each request;
• evaluate the complexity of a search query in terms of SEO;
• assess the likelihood of getting into the TOP of search results by request.
