Real estate as an industry has shifted from traditional to digital with the help of the internet and mobile technology.
Real estate companies must leverage these trends so they can get the most of their business.
Table of Contents
Mobile Apps
Mobile apps, combined with a realtor email list can make it more convenient for those who want to buy or sell a house. A single platform where buyers and agents find what they’re looking for anywhere they are is a trend that will only grow from here on.
Having a mobile app can save resources and time on both ends. Aside from giving buyers a platform where they can look up houses in an area, they can also get their concerns or queries answered right then and there.
Push Notifications
Push technology is a must-have for apps and those who want to stay in the know. It’s better than regular alerts in that it’s placed front and center and at the right time.
Relevant information is displayed even when property buyers are not actively looking for them. For example, it can be used to inform clients of new listings as they’re posted.
VR and AR
As long as people are looking for houses to buy online, why not spend a few minutes and go on a virtual tour?
As bandwidth speeds and hardware such as VR glasses become available to the public, so do virtual reality tours. Potential buyers can strap on the equipment and go online to see the property without ever leaving their homes.
The Internet of Things
One of the best ways to leverage technology is to make lighting, thermostat and other creature comforts as convenient as possible. The internet of things, or IoT can do that and so much more.
Real estate agents and sellers can outfit their homes with energy monitoring and tools to modernize the property and make it more attractive to buyers.
