The business world is very competitive, and you want to get your hands on any competitive edge possible. 3D modeling has become more prominent in the business world in a wide range of industries from manufacturing to marketing. They also help business owners build better brands, and we’ll explore how in this article.
#1 3D Modeling Unlocks Your Creative Potential
When you limit yourself to photos, 2D art, and written words, you’re severely hindering your ability to create eye-catching, creative branding content that forces potential customers to pay attention to your business. You don’t want to have a bland brand nobody notices, you need creativity and originality.
3D modeling unleashes these powers and allows you to do a lot more than traditional and non-digital ways of brand design to let you do. You’ll be able to completely decide the shapes, the colors, the animation, and much more. These allow you to create much more noteworthy designs that potential customers pay attention to.
#2 3D Models Makes You More Memorable
When you force potential customers to pay attention to your branding, you’re also helping them remember you and your business. Return customers are a huge part of many businesses’ revenue models, and many businesses survive on ensuring they have a memorable brand and a constant stream of repeat customers. Larger Fortune 500 companies spend a fortune on designing brands, icons, and CGI that helps more people remember them.
You might not be able to design/commission something on their level, but you’ll still be able to up your game and create a much more memorable design simply by using 3D modeling.
#3 3D Models Help Explain Your Products and Services Clearly
Not limited by the laws of physics, you can use 3D models to create animated short videos that explain and present your products in a very attractive and clear light explaining its functionality. This helps make your business appear more professional and allows potential clients to learn the various benefits of your product/service in a very entertaining and attention-grabbing way. A multitude of studies shows that potential customers respond to short videos much better than other kinds of media. You’ll be more likely to make a sale with technique than otherwise, and you’ll see many businesses selling expensive products heavily relying on 3D modeling to display, promote, and sell their products.
#4 3D Models Allow for More Variety
3D modeling allows for more variety in the way you present your products, your services, and your brand. You can build an interactive 3D model for your product the potential customer can adjust and customize. You can build an animation where the potential customer sees the inner working of your product and gets introduced to all the functionality. You can even use a still image of the 3D model that shows your product in the best light and acts as a good replacement for traditional photography. These are just a limited number of ways you can use 3D modeling creatively to present your business and your products. There are many more ways you can harness the power of 3D technology to improve the way you present your business and build your branding.