Do you ever wonder why some brands achieve overnight success while others can’t seem to get started?
Localization plays an important role in marketing and is something that should be considered, especially when you’re growing a business in a foreign market.
A potent mix of localization and audience-reaching strategies can go a long way to establishing a product that will become a household name.
Here are 4 ways to better understand your target demographic audience.
Focus on Localization
Localization services are more important than you’d think. This applies to both websites and SaaS platforms.
The immediate benefits of localizing is to increase your brand’s market presence and have a window where you can understand your target audience better. Multi-language speakers will act as your conduit to overcome the language barrier and more.
Small businesses, blogs and startups can use localization to expand their online presence. This is because local languages speak directly to the people and makes it seem more personal to them.
Adapting text greatly increases your brand’s coverage and improves the flow of communication. Integrating localization services doesn’t have to be difficult- most companies will have APIs and integrations for what you’ll need to get through to your target market.
That said, companies looking to establish themselves in foreign markets will definitely need the best localization services around.
Find Relevant and Useful Content
Customers are an integral role in any business, and to get more of them you will need to attract them using content they’d like to see.
To find useful content you will need to do some research, primarily on what a target demographic likes and what they’re interested in. It’s not unusual for products to have multiple demographics, and if this is the case then you will need to look up the right content for each one.
Remember, the more specific the content the greater the chances of grabbing the audiences’ attention. The medium can be in the form of a video, articles or social media posts with high quality images.
Check Trending Hashtags
People mostly spend their time on the internet on social media to chat with friends, post selfies or to promote a product they’ve used or like. It’s a treasure trove of information and gives businesses vital clues on what they want in a product.
One of the best ways to do social media research is to find out trending hashtags in your niche and incorporate them in your posts. Industry-relevant hashtags can give you the insight and improve reach, as well as attract people directly when they search for it.
Also, the more specific the hashtag, the better.
Turn to Influencers for Help
Foreign markets may be a bit harder to penetrate but local shops, companies and influencers can help you understand the audience better.
Going one on one with an established influencer might be a better idea than having to listen to dozens. You get a single thought on what a demographic wants and how you can plan your marketing to pique their attention and address their specific needs.