The terms ‘building your brand’ or ‘brand awareness’ mean more than just having a logo made. Building a brand means creating an image of who you are, what your values are, and how your business can help your customers achieve their goals.
Why is brand awareness so important? Well, it’s the key to making your business or website successful. Without people noticing your brand, there’s little chance that they’ll be interested in your offerings. If nobody knows who you are or what your brand offers, then how can you get them to do something about it? By being aware of your brand, they’ll be able to run to you whenever they’re in the pursuit of products and services that are within your niche.
If you’re looking for some brand awareness tips, then you’ve come at the right place. In this article, you’ll gain insights on why building your brand is important and how you can build it.
1. Use Social Media Platforms
Using social media to enhance brand awareness is very important if you want your business to grow. With the increasing population on the Internet nowadays, you’ll want to get the word out about your company all over the World Wide Web.
The first step in this process is to create a strong presence on social media sites. A Facebook page is a great place to start. This is where all your current customers can find you. Make it pleasant and easy to use. Include photos from any recent events you’ve attended, business news, and more. With Facebook, it’s also easier for your customers to reach you. There’s a more personal interaction through the comments section, and even easy access to answers through Messenger.
If you plan to use YouTube as one of your main social media sites, you’ll want to highlight videos about your company. Use this as a platform for you to show videos about your products and services. Just make sure that through the title and description, your videos already stand out. Then, find a way to end the video on a good note, something that’ll encourage viewers to visit your company’s website to learn more about your company. Eventually, a purchase is going to be made.
Take the time to look around YouTube today. You’ll find that there are so many vloggers on the rise, simply because of its popularity. There, you can create fuss about your brand name, thereby drastically improving your brand awareness.
Twitter is another place to spread the word about your brand. You can post short and snappy messages from time to time on this social media site, but be sure to keep your posts relevant and interesting. That way, your followers will be more inclined towards re-tweeting your tweets.
Lastly, there’s Instagram. Use this social media platform to regularly post updated photos of your products and services. Create updates every day, so you can create fuss and popularity about all of your products and services.
2. Create Referral Programs
Your customers are more likely to spread the word about your business when they get to have perks or rewards in exchange. This is what’s known as referral program. People can even get word about your company’s referral programs through e-mail or SMS, with the help of a text blast software.
A customer reference program is an excellent way for businesses to get their names in front of as many potential clients as possible. The direct impact of this effort can be somewhere along the lines of new customers coming in, larger increase in sales, repeat sales, and an increase in loyalty.
Of course, in order to reap all of the benefits of such programs, it’s necessary for the company offering them to be very committed to doing so.
When customers feel like they’re appreciated by your business and that your business actually does care about them, they’re much more likely to become regular customers. The new customers that they refer your business to will also have a high element of trust for these old customers of yours, simply because they can be trusted enough as old and loyal customers of your business.
A good customer reference program can also increase customer turnover. A high number of returning customers is always good for any business. This creates a strong foundation of loyalty, which is necessary for businesses to thrive and survive. Moreover, businesses that get a large percentage of their customers back for repeat purchases can usually improve their profit margins.
You can get started with this strategy by sending out notifications about your referral programs through service providers such as Drop Cowboy.
3. Use Customer Testimonials
Customer testimonials are also a very effective means of increasing brand awareness. The general public can confidently place their trust on these testimonials simply because they’re made and written by people who’ve used your products or availed of your services. They’re speaking from their first-hand experiences. Because of this high level of trust, your brand awareness also improves.
Customer testimonials have changed the way people view businesses. Today, more customers are giving feedback, especially when they’re pleased with the results. These reviews not only improve your brand awareness, but they can also help companies develop new strategies. This is very important so that businesses can continue improving. With this, you’ll also be able to draw more customers in.
When these positive reviews are found on your website, they give your website visitors that push to go ahead and give your business a shot by making a purchase. The more people who use the site, the more likely the website is to have a high ranking in search engine results. As people find your site through testimonials, they’ll likely become regular users. Hence, an increased brand awareness.
Customer feedback can help you improve your services and products. People love to share their opinions about services and products with others, and feedback is an essential part of good customer service. There’s no better way to let people know how you feel about a product or service than to hear from real customers about it. Furthermore, you may find that by listening to what your customers have to say, you can identify areas where improvement is needed.
4. Post Videos As Part Of Your Marketing Strategy
Another great marketing tip to increase brand awareness is to create a video regarding your business. Videos are an excellent way to advertise your business, without having to spend a lot of money on television or radio advertising. By posting videos online, you can share them with millions of people throughout the world, in an instant. It’s a very effective and inexpensive method of marketing, making it one of the most recommended marketing tips to increase brand awareness.
Video marketing can have many benefits for your business. It allows you to reach a larger audience and bring in more potential customers. One of the biggest benefits of video marketing is that it creates brand recognition almost immediately. Videos can help you build trust with your existing and new customer base. Video marketing is the perfect bridge that connects what you say with who you are, which allows customers to peer behind the corporate curtain and learn more about your brand.
YouTube and other video sharing sites are making it possible for customers to connect with businesses in new ways. You can use these platforms as part of your marketing strategy by producing your own in-house videos. Here, you can provide useful tips to your consumers to educate them about why they should use your products or avail of your services.
Another benefit of video marketing is that it creates brand engagement. You can develop strong customer loyalty through engagement and association. Providing regularly themed videos will allow your consumers to stay engaged with your brand, and is guaranteed to keep them coming back.
5. Start With Affiliate Marketing
Affiliate marketing refers to the process of working with affiliates (usually social media influencers) to help market your brand. These individuals are very successful in increasing brand awareness simply because they’re popular in the social media realm. Moreover, you send them samples of your products or give them access to your services in exchange for features or reviews on their social media accounts or websites. Their followers look up to them, and trust whatever they say to be true.
Affiliate marketing allows businesses to efficiently advertise products even with a small budget, as well as limited time and effort, but with a high return on investment, With a low barrier to entry, high-profit margins, little overhead, and unlimited potential, affiliate marketing has quickly become one of the most popular forms of Internet marketing.
With affiliate marketing, you’re essentially working smart, too. Because you’re working with others to get the word out about your products and services, you’ve got more leeway now on your hands to do all the other essential tasks to keep your business running. Your time isn’t burned out solely on advertising. Hence, you’ve got more opportunity now to focus on other aspects as well, such as providing excellent customer service, answering queries, building relationships, and even helping affiliates market their products and services.
6. Comply With SEO
SEO or search engine optimization refers to all the standards that are in place to ensure that your website ranks well. While this may be all-too-common and, perhaps, even repetitive, even for this year, SEO will continue to prosper. There’s no better way to increase brand awareness, particularly in the digital marketing industry, than to comply with SEO.
The great thing about SEO is that you can make use of different strategies depending upon the nature of your business. But, some of the best SEO strategies for better brand awareness are.
- Choose relevant keywords for the text. The words shouldn’t be stuffed in unnecessary spaces, but, rather, spread strategically across your content to ensure that website crawlers have something to read through. These keywords can also help your website stand out and look more professional
- Always link to your homepage. One of the most important tips for better SEO is to make sure that your website is always visible in search results. You can use a backlink campaign to increase your visibility in the SERPs. For this, you can use social bookmarking services and article submissions services. You should also make sure that you submit your web pages to all major directories.
Benefits Of Spreading Brand Awareness
Now that you’re aware of all the marketing tips to help you have a better brand awareness, it’s time to learn about its benefits. When you understand what it can do for your business, all the more that you’ll be inclined towards doing all that you can for better brand awareness.
Some of the most promising benefits are the following:
- It increases trust. Customers today are getting pickier about their purchases. Especially when you’re selling big-ticket or pricier items, you can be sure that they’re going to research first before making a purchase. When much is known about your brand, they have this popularity to bank on, as well as for them to base their purchase decisions on.
- It makes marketing easier for you in the long run. Marketing is hard, but when you already have an established name in the industry, it doesn’t always have to be. Eventually, the more well-known your company becomes, the more you can reduce your aggressiveness with marketing campaigns.
- It helps you reach your target audience. Whether you’re a big or small business, you’ll always want to strive well to reach your target audience. To expand your market, it’s not enough for you to settle with the current market you have. When your brand awareness is strong, you can also reach more of your target audience.
All these tips considered, now you understand better the fact that brand awareness is all about how well recognized your name is to the general public. Especially if you’re still starting out in the industry, this is very important for you to reach so that you can be competitive vis-a-vis other more well-known names in your business niche. Brand awareness is a necessity for success.