Ever wondered how your users are interacting with your business? What kind of users are visiting your website? If your answer is no, then you should start tracking this!
If you are still not aware of the activity and the identity of your user on your business website, then you should consider using website visitor tracking software. The tool will be helping you to get the valuable data that can be used for improving the sales process and marketing along with other aspects of your business for helping the company to grow.
In the following blog, we are going to tell you about website tracking, types of website tracking tools, and how you can use for the maximum benefit of your business:
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Website Visitor Tracking
This involves the gathering of data about your website’s visitors. It will be helping you to identify the visitors to your website and how your users are going to interact with your website. Various tools can be used for tracking purposes and you can easily collect the data. With the help of data, you can easily improve your product development, sales, marketing, and different other aspects of the business.
Types of Tracking Tools For Website Visitors
The functionalities of the tools used for website visitors are different. The functionalities of the tools can be divided into two main categories:
Identification of Website Visitors: The tracking software will help you in the identification of visitors to your website. In this way, you can easily learn more about the people visiting your website. In addition to this, you can gather the data like:
- The region they are living in.
- How do users get to know about your website?
- The age of your user.
- The company they are working for and much more.
Tracking of Visitors Behavior: Some tools that provide your tracking of the users coming to your website also allow you togather information about how the users are going to interact with their website. You can easily collect information like what pages users are visiting, where they are clicking, and much more. Some tools can also help you in collecting the video recording of your users when they are interacting with your website.
Some of the tracking tools like Google Analytics will be providing information about the identities and behavior of your users coming to your website. By combining both the data, you can easily get important insights that you can use to refine your entire process.
6 Ways To Use Visitor’s Tracking Data
The data you are going to gather from the tracking tool will be providing you valuable information to improve your sales, marketing, and many other business areas. Below are the ways to use your web visitor tracking data:
1-Enhancing Lead Generation
The tracking data of your website visitor can help you in improving your lead generation approaches for getting more leads. For instance, you can utilize the visitor identification data for determining the leads that will fit with your profile of an ideal customer. After that, you can see which content and marketing tactics can bring a particular lead to a website.
Moving on, there is a possibility that you may find quality leads in a large number coming to your website after finding your blog post regarding a certain topic on Google. If this will be the case, then you should start creating more blog posts about the topic and you should optimize them for the search.
2- Trigger More Conversions
Visitor behavior data will be very helpful for optimizing your website and strategies for conversions. You can collect data about how the visitors are moving via the marketing funnel on your website and identify the type of content, website element, and tactics that will be working best. Here you can also find out the elements that are creating barriers for your working.
For example, there is a possibility that you may see an increase of visitors reaching your “request for a quote” page, but they leave without filling the form. This behavior of users indicates that the page is confusing or the form is very much longer for the users. This is the point where you should think about fixing your form to see an increase in the conversion.
3-Developing Buyers Personas
It is important to note that buyer personas are important tools for guiding your sales and marketing efforts. These personas will be helping you in explaining the characteristics of your targeted customers. This will further help you in understanding them and market them in the right way.
Most of the website visitor tracking tools will be providing you the data regarding your website visitor that can assist you in building buyer personas. Consider the example of Google Analytics here as it is providing you the data like information about user interest, location, age, gender, and much more.
With the help of data gathered from the analytics tools and tracking tool for website visitors along with data from other sources, you can get detailed insights to know better about your audience.
4-Improving Content and Product Development
Yes, you heard it right, the insights you get from the visitor’s tracking data, you can use to improve your services, products, and content. For instance, you might identify a user that is interested in your specific service or product. You may find many other users visiting the product page and spending a lot of their time. This is the sign that your product is very much popular within your audience.
If you will be running an online publication, you can use the tracking data to know what kind of topics or content formats are popular within your audience.
5-Personalize User Experience
The next important use of website visitor tracking is personalization. The business owners or marketers can use this data regarding the characteristics of the visitors and the type of content they want to interact with for making a personalized user experience better on the website.
It will be easy for you to create personas for the user who have the same characteristics and this will be showing different content to the user who is matching with that particular personas. Consider you are selling camping equipment. The visitor’s data will show that the young users will be buying more backpacking gear whereas the old user is frequently viewing content regarding RVs and campers. To get engaging content for your audience, you can hire a competent content marketing agency.
With this information, you can easily show more backpacking content to your young audience when they will be visiting your webpage and how older visitors content regarding campers and RVs.
6-Refining Marketing Approach
The data by tracking can assist you in refining your marketing tactics and strategies at the same time. You can easily view the channels and the campaigns that will bring more customers and leads to your website. This will be enabling your focus on the important tactics.
The information you are going to collect when you are tracking visitors on your website can help you improve your tactics for each channel you have targeted. For example, you may find out that ads on Google SERPs bring more visitors to your site as compared to the ads on other web pages. With this information, you can pay more attention to the search ads in comparison to the display ads.
This was brief on how you can use your website visitor website tracking data to improve your marketing and sales process. To get help in creating an effective marketing strategy for your business, you should connect with a competent digital marketing agency in your area.
