6 Website Redesign Best Practices for Conversion Optimization

Web design, apart from SEO, social media, and creating leads, can either make or break the conversion rates. Website designs decide whether the company or business is credible or not.

Why would people scroll through or even read a blog on a website that is plain and unattractive? It is necessary to know and follow the web principles, hire a freelance designer, or do whatever it takes to optimize conversion. Have a look at these app design principles that will bring a sustainable boost in conversions.

Adapt Hick’s Law Theory

Named after the British psychologist William Edmund Hick, this theory states that the time taken for an individual in decision making is proportionate to the possible choices he has. If you increase the number of options, the decision time of your audience will eventually grow.

How can one increase conversions by limiting the decisions?

It is difficult to choose where to cut back on the number of choices on the website. You can’t cut off all the links, or the audience will completely lose interest. Here are a few decisions that the users have to make on your website:

  • You can choose whether to use the navigation bar or scroll down.
  • Going through all the headlines to see which one to read
  • Deciding on whether to download the leads, share them on social media or just write a comment
  • Deciding whether to purchase, read the product reviews or browse more products

Now to help your users and cut down a few decisions, use a full-screen welcome gate.

How does the full-screen welcome gate work?

It helps cover up the entire screen and displays only a single call to action at a time. The users don’t have to deal with a plethora of decisions as they only have to take one decision at a time. A full-screen welcome gate minimizes the distraction and keeps the functionality intact.

Use the Rule of Thirds

You must have heard the Rule of the Third principle from a photographer or in your class. Well, it is not just a photography principle but also an essential web design principle. It involves dividing the web page into thirds that means 9 equal parts.

Now the four middle intersections grab the most attention, and it is the most impactful area of a page. You need to place the essential parts and elements of your website on these intersections to optimize conversions. However, don’t design the website based on the thirds rule, identify features you want your audience to notice according to this rule.

Avoid placing the navigation bar anywhere near the four intersections. It will help the users focus on the call to action of the page instead of navigating elsewhere. Simply click a picture of your website and divide it into 9 equal squares. Now, decide where you want to place the call to action.

Know the use of negative space

The white space in web designing means the negative space, and the positive space is the one that contains all the elements. Negative space in web pages makes them readable and usable for the audiences. It is essential to pay attention to all the negative space on your site to keep it legible, easy on the eyes, and scannable for the users.

Here are some simple tricks and tips on how to use the negative space:

  • Small fonts require more space between the letters
  • .The space above and below the line of text, also referred to as line height, has to be 150% of the font size
  • Always break the large block of text into smaller parts as it will make the blogs more readable.
  • Add white space between header, sidebar body, and all the larger elements using paddings and margins.

Respect your users time and patience

The audience is very impatient when it comes to opening web pages and surfing the web. If the web pages take more than 2 seconds, the users will jump to its competitor’s pages and leave your site. Keep checking your page’s speed, and the time it takes to load and immediately resolve any troubleshoot problems. Use tools like Google Pagespeed Insights, GTmetrix, KeyCDN, and Sucuri.

Work on the colors

Color plays an essential role in usability and to portray the overall meaning of the brand. The color of a website design decides its mood and conveys the brand’s mentions to its consumers.

How can you do it?

  • Search on the Pinterest board for images that reflect and matches the vision of your brand
  • Now, use Adobe’s Color Wheel and upload those selected images here.
  • The Color Wheel will automatically display a color scheme based on the color of the uploaded picture.
  • Move the selections if you want to and choose the color scheme.

One most important part of website designing is the contrast, as it keeps the text on your website readable and noticeable. Keep the font and button colors compared to the background color. For example, for white background, use black text. The elements you want to highlight should be in a color that stands out but does not look odd.

Have you ever heard of the 8-second rule?

Generally, the 8-second rule says that a website only has about 8 seconds to grab the audience’s attention. You have to make every second count if you want the conversion rates to boost up.

Here are some easy ways to grab the user’s attention in the first 8 seconds:

  • The headline should be large and benefit-driven that should make sense to the audience.
  • Images have to be eye-catching and should convey the purpose and value of your business.
  • All the signup buttons have to be large and clear.
  • The use of powerful words will make the copy more engaging.
  • Use other interactive content like relatable audios and videos.
  • Hover effects on buttons make them more satisfying to click.
  • Re-engage the visitors and users who lost interest with animated exit popups.


Start redesigning and working on the conversion optimization of your website with these practices. Check if you have too many navigation links, no negative space, or no faces on your site. Fix these website issues with just a few tweaks.

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