Instagram has grown rapidly over the years and continues to grow. As a result of this development, Instagram has evolved from being a place where vacationers post their vacation pictures to become places where brands, advertisers, and influencers congregate.
We all know that 2020 was full of unique Instagram innovations. A lot of interesting Instagram statistics appeared along the way, and the one given from all accounts and brands focusing their efforts on social media… is that they want to get more followers, clicks and engagement from their users.
With all of this in mind Instagram is much more than a photo-sharing site, with apps that help companies advertise and distribute directly from smartphones. It’s now become one of the most effective ways to connect with audiences around the world, while also growing a brand and influence in the process.
You might be wondering why your brand isn’t already on Instagram, now that we have been providing you with Instagram marketing numbers that will convince you that it should be and provide us a look at what you do with Instagram.
Now, let’s take a look at the top five Instagram brands on Instagram.
1 – Huda Beauty
Huda Kattan’s makeup empire leads the makeup industry in audience size, with 38 million fans.
As opposed to other makeup brands, Huda makeup has a maker in the person of Huda, who is the brand’s voice and presence in all ads and beauty tutorials.
Despite spending a lot of money on beauty lessons without always including product photos, Huda showcases many beauty tricks in her videos. This continues to be one of the most effective ways to create engaging content for IG audiences.
With regular blog posts and Instagram stories, Huda Beauty has created an extensive community that loves its product line.
2 – Chanel
Luxury brand Chanel has 36 million followers, making it the second-largest fashion brand in the world.
Fans of the company have devoted themselves to its comforts and achievement, which has given them a loyal following.
As with other luxury designers, their content policy consists of behind-the-scenes sharing clips from fashion shows, celebrity promotions, and product-related photos and videos.
3 – Gucci
Gucci is probably the epitome of Italian craftsmanship. Almost 4 million new followers have been added to this luxury brand over the last six months, thus surpassing Chanel’s 35.6 million followers.
Companies like Chanel share inspirational pictures and videos from fashion shows, product launches, and celebrity endorsements.
Gucci has some of the most attention-grabbing Instagram campaigns. One advertisement, #24hourace, featured visual artists worldwide bringing the brand’s sneakers to life with their camerawork, and it was a huge success.
4 – WE Charity
When you think of social media and Instagram, you likely aren’t thinking of non-profit organizations and charities around the world. However, the surprising truth is that it’s working extremely well for those types of foundations as well.
A perfect example of this can be seen in WE Charity, which currently has millions of followers on Facebook and hundreds of thousands more on Instagram. And through the use of this massive reach, the organization is able to increase awareness for their cause and help those in need around the world.
5 – Gary Vee
It’s no surprise to see a name like Gary Vaynerchuk on this list, as he’s continually been one of the most active names in the world of social media, branding and marketing. With a massive following across all social platforms, Gary continues to grow his reach through entertaining content that his followers often share as well.
And when it comes to content creation, few do it better than Gary. Not only does he release content in many different forms, he also caters to the needs of each platform and puts out different material on each social platform.
To start seeing what type of content is working best for Gary, be sure to start following him today.
6 – Lamborghini
Graphics, multimedia, and more graphics will be featured. This is how this brand tells its story on Instagram.
Lamborghini’s Tour of China promotion, celebrating the brand’s tenth anniversary in China, received a lot of attention on Instagram.
Photos shared by the company showed drivers and passengers being chauffeured through the rural countryside of China.
By carrying out groundbreaking promotions and creating buzz about its new designs, the company gained 4 million followers in the past six months to keep its 21.2 million followers active.
7 – Mercedes Benz
This German automaker’s Instagram material is well known for its visual appeal. Social influencers such as photographers, auto bloggers, and car racers upload pictures of trendy cars being filmed by celebrities in various locations on the brand’s Instagram feed.
Mercedes also manages Instagram advertising on a creative level. They achieved a great amount of interaction with their audience of 21,5 million fans through their #pride initiative, in which they included a car for each color of the rainbow.
How to Get the Most Out Of Instagram
When 2021 comes, how will your brand’s Instagram account differentiate itself from the (exceedingly crowded) pack of top brand accounts?
These seven best brands on Instagram should have given you some tips for creative ways to improve your Instagram content, increase community, and increase the number of people who see it. And if you follow these same brands and working examples, you might just be able to get famous on social media as well!
Your brand’s voice is represented by the content you share. Your marketing plan should include a balanced combination of videos and photos. Share content that isn’t just product announcements and tell a story about the brands.
