Surveys have gained in popularity, thanks to the way they can easily be shared online. They provide companies, social groups, journalists, governments and individuals with crucial information about their target group. Now that people have to stay home for long periods of time, due to COVID-19, they are also applied to the “new life” we are all living, to understand society’s changes. Here is an example of how surveys help understanding consumers’ needs today.
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The Importance of Online Surveys: Grocery Stores Example
As more people shop online, for everything they need, due to the partial closure of retail stores during lockdowns, many companies are trying to understand what consumers need in this new shopping trend. Although grocery stores usually remain open during these periods, many consumers have switched to do their grocery shopping online. In fact the survey showed that 70% of those that adopted this method intend to keep using it once the pandemic is gone.
Thanks to online surveys, grocery stores will be able to adapt to the new needs developed by consumers in 2020. And it is the same for most industries who have also turned to online surveys to prepare their next marketing campaigns, so that it reflects more closely what consumers expect of them. To learn how these surveys are being created, and distributed, find more information here.
Surveys Show a Need for Human Connection, even when Shopping Online
A greater part of surveys on online shopping have showed that consumers still want to be able to interact with someone from the store, where they are buying. In fact, what comes out of these surveys is that consumers expect their online shopping to be as similar as possible to their in-store shopping. So the question for retailers becomes: “How do you provide the experience of seeing, touching and smelling as if the consumer was in-store, whether they are using, an app or visiting a website?”
Training their employees to pass on to the consumers a sense that they are able to do so is one of the answers to that question. By having customer service agents well-trained in the description of products, the online store can compensate for the inability of the consumer to use its different senses, before buying a product.
Providing the consumer with a sense of security is also crucial. He needs to feel, that if there is any problem with the product, he’ll be able to exchange it easily and rapidly, or better yet, to be reimbursed.
