Across a wide range of industries, businesses and organizations are using digital signage in increasing numbers. They’re doing so simply because digital signage has been proven to offer numerous benefits, from reducing costs to attracting the attention of potential customers.
Digital signage is also quite versatile. Thus, although many different businesses may be taking advantage of this technology, they’re not all doing so in the same ways.
The following are just a few noteworthy examples of how businesses and organizations are making use of digital signage. If you own a business, you might consider using digital signage in similar ways.
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1. Wayfinding
A digital sign can replace virtually any type of traditional signage. For example, a digital sign can serve as a directory map at a campus or large facility.
Digital signage is superior to traditional maps for several reasons. First, it can have interactive features, allowing guests to more easily navigate large complexes. Additionally, it can be updated easily.
That’s an important point. A digital sign may cost more than a basic map at first, but in the long run, digital signage can help businesses and organizations save money by making it so that they no longer need to replace signs that become irrelevant or inaccurate.
For instance, if a new building were added to a college campus, all maps would have to be replaced to reflect the change. This wouldn’t be the case with a map made with digital signage, as these tools are designed to ensure users can update them easily and efficiently.
Along with reducing spending, using digital signage in this capacity could help a business conserve resources, which would help it win the favor of the growing number of consumers who want businesses and organizations to prioritize sustainability.
2. Sharing Important Information
Digital signage also provides businesses and organizations with an easy means of sharing alerts or other such important information with those on their properties. For example, perhaps at a campus or large worksite it’s decided that the school or business will be closing early due to inclement weather. A user could post a relevant alert on their digital signage throughout the property, boosting the odds that everyone will see it.
3. Promoting Events and Services
The hospitality industry is one of many that’s embraced digital signage wholeheartedly in recent years. At many large resorts, digital signage has replaced traditional maps for some of the reasons mentioned earlier.
However, digital signage can serve many other purposes at resorts and hotels. For example, it can be used to display schedules of upcoming events, promote on-site services and amenities, and even as a virtual concierge.
4. Engaging Students
At both K-12 schools and universities, educators are becoming increasingly impressed with the degree to which digital signage can engage students.
It’s easy to understand why digital signage is useful in this way. Digital signage can allow a teacher to display lesson notes and other materials much more dynamically than they could if they were to rely on a chalkboard. It also gives them the freedom to easily incorporate videos, pictures, and other elements that could make lessons more appealing to students.
Just remember, though, these are merely a few of the ways businesses are using digital signage. It’s highly-recommended that you research this topic more deeply. The more you learn about potential uses for digital signage, the more you’ll realize just how valuable it can be.
