As fan engagement becomes more of a priority, streaming services are becoming increasingly popular. Revenue from digital streaming services accounts for over half of all revenue for the global music market. Before, streaming services gave hidden talents a voice. Now, they propel musical talents to the top of the charts garnering huge audiences. Digital streaming services have proved more than profitable to singer and songwriter Faustbatal. For him, they’ve been career-changing.
Faustbatal, born Kevin Rehman, is a Swiss rapper and songwriter with Albanian roots. Originally from Basel, Faustbatal has become increasingly popular in the German-language music scene. “Music has always been my passion,” says Faustbatal. “As a kid, music inspired me to discover and get more out of my life. With my focus on music, I knew I would never settle.” Faustbatal has worked hard to have the career of his dreams, and things are just getting started.
Faustbatal is currently the most-streamed rapper in Switzerland and recognized as one of the country’s most-streamed artists overall. Signed by Camouflage Music Switzerland, Faustbatal quickly secured his place in the digital music scene. Fans appreciate his unique voice and multi-faceted inspiration behind his songs. “Growing up in an Albanian family taught me the value of diversity, and I love to showcase that in my music,” explains Faustbatal. “It gives it an edge you won’t hear anywhere else.”
Inspired by iconic artists such as Biggie Smalls, N.W.A., and Mobb Deep, Faustbatal is driven to change the music scene and release unique songs. ‘Scheinen’ and ‘Enemies’ are streaming service favorites, with the music video for the latter raking in over four million views. It’s all about authentically capturing the audience’s attention, and Faustbatal does just that.
“Digital streaming services are changing the way we look at the music industry,” states Faustbatal. “Audiences can bypass all the marketing and the hype and get exactly what they want to listen to.” With that reality, Faustbatal has quickly made a name for himself by reaching audiences with the type of music they crave. Believing in engagement and delivering authenticity, Faustbatal continues to take over the digital music scene one stream at a time.
