eCommerce has emerged as the biggest winner of the coronavirus pandemic, where businesses worldwide have shifted their operations online. Contrary to the pre-pandemic times, when business owners used to find the brick-and-mortar shop an absolute necessity for the smooth running of the business, the arrival of the pandemic has transformed the minds of the eCommerce skeptics as well.
With that being said, cross border logistics has increased the importance of eCommerce as well to facilitate the consumers in these trying times.
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What is Omni-channel?
Omni-channel is a combination of both offline and online stores integrated in a way to facilitate consumers to the maximum possible extent. When the customer-centric market shifted the trend from multi-channel to omni-channel marketing, business owners tend to use multi-channel to increase their availability to ease consumers’ experience so that customers can go to any outlet or shop online in a matter of a few moments.
In an omni-channel system, the users can, for instance, make a purchase as well as collect the product through a second channel, all of which is possible as the data is synchronized across various platforms. Yet what’s key is that it extends beyond brands’ borders. The capability to have a continuous experience across brands, across formats, and across borders that is entirely bespoke – the promise of a new way of thinking and marketing has long gone unnoticed.
Current Post Pandemic Retail and Omni-Channel Trends
Various factors are currently contributing to form the prevailing eCommerce landscape. In omni-channel logistics, delivery standards have gained significant traction, e.g., easy navigation, return policy, and product quality, which have become a new normal amid these crises.
1. The Last Mile Logistics
As the name suggests, the last mile logistics is the last step in the delivery process when the final product has to be delivered from the distribution or retailer facility to the consumer. With the eCommerce boom in the wave of COVID-19, the eCommerce trade volume is likely to grow up to $5.4 trillion in 2022. This significant uprise will increase the importance of the last mile carrier in eCommerce.
2. Physical Assets
Despite the prevalence of eCommerce, the physical assets along with brick-and-mortar stores will continue existing, albeit with changing roles. As omni-channel contain both online and offline facilities, the offline centers, i.e., the physical centers, are changing themselves according to the latest consumer needs.
As aforementioned, omni-channel logistics has significantly changed delivery standards, considering the cross-channel integration of different retailing methods.
What Does It Mean to Be Omni-channel for the Logistics Sector?
The logistics chains have a mighty job to cope with the latest challenges and changes that are hindering the progress of eCommerce industries. The centralized database is the most crucial ingredient of omni-channel logistics to synchronize the consumers’ data at all the possible touchpoints of the business.
The need to upgrade physical and digital structures, operational means, and IT support thrive to make sure that omni-channel logistics is designed to optimize users’ experience. Similarly, companies have to ensure that their interaction processes with the consumers are effortless and smooth. Companies have to integrate all the communication channels to facilitate consumers, which is the biggest challenge.
The best omni-channel service has to provide a personalized and flexible experience to the consumer, not to mention the service. Without proper logistics and supply chain, it is impossible to maintain a user-friendly experience, resulting in a dip in brand loyalty.
Wrapping Up
YunExpress provides an unmatched opportunity for eCommerce retailers to ship their products easily to any corner of the world. Their logistics direct allows the global sellers to market their products in an unprecedented way.
YunExpress provides various services, including FBA transfers, cross-border B2C lines, postal parcel service, and international deliveries. Companies like YunExpress are an integral part of the omni-channel logistics culture where expectations are exceeding with every passing day.
