Any business that deals with bulk email should verify their contact base from once in a while. If you want to reach your audience quickly, use some special services, i.e. email validators. Premium ones can verify an enormous volume of accounts within the shortest possible time, and guarantee a high result. This is not only cost-effective, but also more convenient, since you free yourself from routine work and can devote all your time and energy to solving other problems.
Today we will talk about the importance of subscriber list’s hygiene, how to check bulk email is valid or not, and also about the peculiarities of validators of electronic mail data.
Table of Contents
How important is a clean contact list?
Mailing to an inaccurate contact base is:
- wasting your money;
- high risks getting blacklisted by mail servers;
- damaged reputation of the sender;
- ESP blocking.
It is imperative to keep the mailing list clean. Remove unnecessary addresses: invalid, unsubscribed, with full mailboxes. This will make it easier to work on the site. It’s also helpful as you don’t pay for subscribers who don’t receive your posts.
Bulk email address verification requires:
- Delete old addresses from the database every 2-3 months. Email delivery will increase and you can upgrade to a cheaper rate.
- Use a dual subscription. With its help you can filter out invalid addresses and users who logged in by accident.
- Delete contact lists you no longer need and count your followers after every cleanup. Change the tariff to a new one, if necessary.
Knowledge about how to bulk email verify, helps solving these issues easily, quickly, and paying ridiculous money.
What is a quality account?
A quality account is called when a valid domain and active email are associated with a real person. Apart from that, it is also important that your subscriber is targeted. This means that he will be happy with your mailing list and, most likely, will open the letter, take some action (go to the website, place an order). Since “quality” accounts are critical to your sales funnel, make sure your contacts are valid. The probability that the mail server will blacklist you is zero, given a good customer base. All these enhance the effectiveness of any e-marketing campaign.
Nowadays, the market is packed with all sorts of verify bulk emails software, so you should know which one is the best for your needs.
Bulk email verification services
The main advantages of bulk email verification software:
- Syntax check – the list of addresses is tested for abidance RFC standards.
- Domain check – the service checks all domains for their existence and presence of MX records, if any domain is incorrect, the email address will not exist.
Thanks to detailed checks, the services allow you to filter out the maximum number of non-existent emails. Invalid ones are removed from the list or assigned a certain status. For example, “Host unavailable” or “No MX records”. As a result, the user can save addresses with the status required.
This software allows to import lists from the clipboard, from * .csv, * .txt, * .xls, * .xlsx files. Manual address entry is also supported.
Advanced validators provide integration with third-party programs, applications, corporate systems, websites and social networks. Thus you may run the required program, and export the lists of extracted addresses directly to your verification service.
All good mass verify email addresses verifiers do not do without detailed statistics on the verification results. In addition to the current statuses of addresses, which may change during the check, the overall results of the completed task are displayed on the graph. The program detects the following types of addresses:
- unverified;
- correct;
- addresses that do not have MX records;
- addresses which host is unknown to the service;
- invalid;
- addresses which host is not available.
Reports are created in * .txt, * .csv, * .xls, * .pdf, * .xlsx formats. Users have the ability to save two types of addresses: correct and incorrect. This way you can choose one type of address you need or save both “good” and “bad” ones at the same time.
Email validator Characteristics
Using any cloud email verification service, you may test:
- syntax – these are emails written incorrectly: mistakes in spelling the domain, missing “@” sign, etc .;
- duplicates – i.e. duplicate accounts;
- spam traps – a letter sent to such a mailbox ends up in spam for quite a long time;
- contacts that send many spam accusations;
- disposable boxes – no one will ever read the mail there;
- Role-based Addresses are detected by the job title, not by the person, with such emails there is a very high rate of complaints and unsubscriptions;
- Mail eXchanger (MX) – the main record for the mail domain; a domain that does not have such a record is not a mail domain, i.e. cannot receive mail;
- SMTP connection with the recipient’s server – shows whether its email account actually exists;
- active / inactive contact – whether the user is currently using the specified mailbox.
- Domain — is active/catch all / or disactive
This is not a complete checklist, but it does a good job of demonstrating how many threats there are in an unverified contact base. For example, if contacts were collected offline – through questionnaires, polls or leaflets. Or if Double Opt In has not been configured in the registration form on the site, i.e. mandatory confirmation of the subscription.
How to choose a reliable bulk email verification agency?
Do you want to get a multifunctional service for checking the authenticity and existence of email addresses at an affordable price? Try bulk email validation with Proofy! The company provides all new users with 500 free checks. You will also have the opportunity to participate in the loyalty program, where the winner will receive 100,000 free credits for verification, the real value of which is $150.
Proofy benefits:
- a checker tool that will make the list perfect, guaranteed high email deliverability – 98.5%;
- the system processes a list of 100,000 emails in 45 minutes, sometimes faster;
- API for checking mail servers for a positive response without sending an email;
- available service for every marketer, only $0.006 per check, loyalty programs for new and regular users.
Ready to take your email campaigns to the next level? Don’t rack your brains on how to check if a bulk email is valid or not, follow the link right now https://proofy.io/bulk-email-verification-service/!
