Travel and tourism is now a booming industry, and technology has helped massively in this regard. Hotels, airline companies and other travel-related business can certainly benefit from the newest solutions.
Recognition technology can take away the friction that comes with interaction and purchases. Notable inventions include facial recognition, biometric identification and retina scanning, among others.
In hotels, a guest can enter his or her room with just a press of the finger. When checking out or checking in, you can just show your face and the system will automatically take payment or find you a room.
The Internet of Things
Travel marketing is best applied in strategies for hotels and tourism. In the case of the IoT, both businesses and travelers can get conveniences simply by utilizing their connected devices.
One way to integrate IoT is to provide guests with a device that can control everything, from lights to air conditioning and even ordering food. Airports can install sensors that alert the passenger that his or her things are nearby.
Virtual reality can help travelers get a sense of what they will be visiting with realistic mapping of vacation landscapes. It’s already being used in some e-retail circles- for instance, before you buy on Amazon you can try the product out and see it in 3D.
Businesses should prepare for this by coming up with virtual recreations of their accommodations and luxuries in order to attract more revenue. Tourism companies can offer virtual trips and 360 video tours online or right at the hotel.
Artificial intelligence is exhibited in aspects of customer service, where travelers can get help with an automated system that understands what you need. Businesses will be able to address queries and concerns without having to invest in a workforce and a continuous line of interaction will be available 24/7.
Personalization via Big Data
Big data is a vital aspect in tourism management. It usually leads to personalized services and products that cater to the traveler’s specific needs. Big data can also be used to improve a company’s performance by studying past trends and historic occupancy rates.