SEO has changed a lot in terms of its standards of ranking with the advancement of both, the basic algorithm and use of images.
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Role of Images
The use of images has increased widely over the last couple of years due to many factors, that includes the evolvement of social media. Many platforms such as digital marketing, stock images, and other fields have a large dataset of images. Search by image and many other features have also been introduced to utilize the image database and yield results out of it in the same way that textual content is used.
SEO
Previously, SEO ranking was much simpler than modern SEO standards. People used to put maximum keywords in their content and the page automatically used to rank to the top. Mostly these keywords did not make any sense in the content but were adjusted into the page somehow. This destroyed the user experience and satisfaction levels as they could not find the quality content they needed.
Google still hasn’t removed this aspect as it is one of the topmost important standards of SEO but has included other parameters that decrease the percentage of keywords significance in the SEO analyzing charts. These parameters include user experience too, which can be measured by traffic, clicks, and other factors relating to your page.
Images specifically are now playing a big part in determining the position of a page. We cannot claim that the search engine is blind to images as many image search tools have been created, which are used by many renowned platforms such as reverseimagesearch, Google, Pinterest, etc.
Search engines can detect objects and actions from the images and perform photo searches on them. This has widely changed the shopping experience and marketing games in the digital world.
Duplicate Images
Duplicate images are images that appear on the internet more than once. This might generate a problem as SEO has a different strategy for similar content. It cannot be referred to as a bad aspect but in some cases, it makes a negative impact on SEO. Mow, It is easy to find duplicate images with the help of an image finder as just you have to upload an image, and the photo search tool will retrieve all the relevant results against that image and show them on your screen in a matter of seconds. Not, only that, the search by image tool will also provide the image source and information about where the image has been taken.
Which one to display
In the search by image feature results, the search engine might get confused about what to pick as it usually tries not to display duplicate reverse images to enhance user experience. To overcome this, the program usually pics the image with better quality.
Even if you use the best image in your capacity, someone might use an even better resolution and tags. This reduces the chance of your product appearing in the search by image results. This doesn’t state that your content will never make it to the results because your tag and description might have better keywords to aid it in ranking better.
Hence, use to the point keywords and tags. Also, avoid using duplicate images when there is an ocean of images for you to choose from. Even if you want to choose the same image, if you have the legal rights, alter it a bit to make it unique from others.
Try uploading the highest resolution image you can find to make it easy for your content to come to the top. This might even improve your chances of traffic as your high-quality image will be chosen every time. Use the search by image to figure out if any similar occurrences of an image are present. This will help you boost the ranking of your page.
Which Link to Connect
If there are multiple links against a single image, the algorithm will struggle to find which one to connect to the image in the search by image results. This means the program will have multiple websites or pages using a single image and will be unsure which one to link to the search by image results.
This indirectly relates to the backlink association of images. If all images are similar but point to one resource, meaning backlinks to one occurrence, the search engine will easily pick the original one. Otherwise, it will decrease the chances of your image appearing in image search results, dropping the SEO ranking.
To avoid this, use the search by image feature and find if someone is using your image without a backlink. If it is your intellectual property, you can use that to request for a backlink which will aid in boosting your SEO ranking even if similar occurrences are present.
Conclusion:
Hence, duplicate images are not only a problem but can also be a big helping hand when it comes to SEO ranking. They can coin quality backlinks and increase your site traffic organically. This improves many other features too including clicks and user experience, providing a big boost to the SEO ranking of your page.
