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What is Domain History?
Domain history or WHOIS history, basically refers to all owners of a website since the registration date until today. The owners’ name, addresses and contact details are all included in the domain history. However, from an authoritative point of view, there is other information stored in domain history that has a huge impact on a website’s domain authority.
What is Domain Authority and how important it is?
DA or Domain Authority refers to evaluating a website’s strength in terms of how likely it is to rank high on SERP. Even though DA is not a ranking factor for Google, it can play a vital role on a website’s rank on major search engines’ result pages. If you are not familiar with Domain Authority and how it impacts a website’s rank on Google, you may read through Why Domain Authority is important, for a deep understanding of DA concept, how it is calculated and how important it is, for a website’s ranking.
How does Domain History impact Domain Authority?
There is quite a few valuable historical information in domain history that are highly effective on the authoritativeness of a website. Let’s discuss them one by one.
Inbound and Outbound links quality
The main element that is considered to evaluate a website’s DA is the quality of inbound and outbound links. The more links that have been shared in your website to authoritative websites and also from such websites to your website, the higher your website DA score will be.
You must note that links to spammy websites will damage your website authority score.
All those links will be stored in your website domain history and it is easy for Google crawlers to check and evaluate the historical data on such links and analyse their quality.
Internal links
Building internal links within the contents you provide in your website is one of the good approaches to enhance your website’s performance on search engines in general and Google in particular.
Such links must be relevant and raise the users’ enthusiasm to follow the links and spend more time on your website. Again, just like external links, the more quality internal links were built on your website over time, the more authority score you will achieve.
All these data are stored on your website’s domain history. As a conclusion, domain history can have an important impact on your domain authority from an internal links perspective.
Website past performance
Websites’ past performance in terms of how organically they have operated, is a very important factor, when it comes to domain authority.
There are still many market participants out there, who prefer to utilize Black Hat SEO, to rank high on Google sooner. Such techniques are easily identifiable by Google and being penalized by Google is what such websites will end up with.
In a more severe case, manual action will be issued by Google for such websites. Any unresolved manual action would permanently damage a website’s domain authority.
Your domain history reflects all penalties and unresolved manual action issued by Google. Therefore, a poor domain history in terms of website past performance would damage the website’s domain authority.
For your further information, you can see all issued manual actions on Google Search Console, Manual Action Report section.
Improve your Domain History in order to Improve your Domain Authority
As outlined in this article, the quality of your domain history is highly effective on your DA score. Therefore, your due diligence is highly required here, to keep your domain history clean and of high quality. There are multiple factors that are pretty much categorized under SEO best practices, that can enhance the history of your domain and your domain authority accordingly.
It goes without saying that increasing the traffic trend of your website, constantly growing conversion rate and longer time that users spend on your website if achieved organically, would lead to a great enhancement on your domain authority and improve your domain history as going forward.
Create the best domain history possible
Your domain history is a reflection of how your online business has been performing over time. Like explained earlier in this article, growing your website organically by utilizing SEO standards and best practices is the main building block of creating a good domain history and improving your domain authority.
Therefore, we recommend working with a professional and reputable SEO service provider to achieve your goals in terms of your domain history and authority. There are many good SEO service providers in Dubai that you can choose to work with. One of the best companies with a proven track record of success in the UAE market is Websima DMCC.
Websima DMCC has been providing high quality web design and digital marketing services to a wide range of happy clients over the past ten years in the UAE market. Websima benefits from a talented and experienced team of SEO consultants to make their clients’ dreams come true.
If you own an online business, do not hesitate to ask for a free consultation meeting with the team to discuss your project in detail. They will get back to you with a perfect solution at their earliest time possible.
