You’d like to think that how many followers you have on Twitter doesn’t matter, but at the end of the day, it does. Once you’ve recovered from this real-world fact, it’s time to do a 180 on your Twitter account in 2020.
The thing is, it’s going to take more than just putting up the world’s best portfolio of tweets over the next 12 months. You’re going to need strategy and tact, and you’re going to need to learn how to apply both. Let’s reveal four secrets to growing a successful Twitter profile in 2020, and see if you can’t shatter the ceiling on your Twitter goals by Christmas.
Funnel, Funnel, Funnel
Kind of like location, location, location – but in the virtual world. The more you funnel followers from other parts of the internet, the better your Twitter will grow. Got a solid following on Facebook? How about Instagram? The chances are that they’re going to be interested in what you tweeted this morning.
If you’ve got your brand on other social media platforms, you need to bring those audiences to your Twitter profile. Always promote your tweets through other channels out there.
- Do Your Profile Justice
- If you’ve got your brand on other social media platforms, you need to bring those audiences to your Twitter profile. Always promote your tweets through other channels out there.
This means that the more they like your profile, the more they’ll dive into the tweet archive. Make sure that your profile photo is clean and easy to make sense of. Always include relevant tags, as well as any location information that’s necessary, especially if you’re a local brand.
Lastly, give them a little peek at your personality.
It’s easier said than done, but at the end of the day, automation can only get you so far. What you really need to be doing is getting into the trenches of your industry and network with people.
It’s all very well working on ways to attract people to your tweets – but if you don’t give them something back, they’re not going to want to stick around for very long. A key to growing your Twitter account is to become established among other Twitter users in your niche and industry. The more they see you around, the more curious they will become about your profile.
Own those hashtags – don’t let them own you. For a while, it may have worked to just throw a couple in there, cross your fingers and hope for the best. These days, though, unless your hashtags align perfectly with your niche and brand theme, you’re not going to get too much out of them.
This is why it pays to spend a bit of time working on your Twitter hashtag strategy. Make sure that you have a good mix of trending hashtags and smaller options too. Also, make sure that each and every one can be linked directly back to your niche. Hashtags also work in synergy with Twitter bots, so be sure to employ both.
We never said that it was going to be easy – but it’s not going to be impossible, either. In fact, while there is a lot to learn about growing your Twitter account in 2020, there’s also a lot of practical secrets to apply, too.
The more you get used to applying and executing these trade secrets, the quicker your Twitter account will grow. Remember, you get out of it what you put in, so make sure to gear up on these helpful Twitter trade secrets, and watch as your account reaches new heights in the new year.