Social media marketing is no longer optional for small businesses in 2021. MA team agency sees this problem all too often when we’re consulting Chicago business owners. They have the mentality that social media won’t benefit them or their company, and don’t see why they need to invest more time into it considering how well everything has been going so far with just word of mouth marketing alone!
Does this sound familiar to you? Don’t get us wrong: it’s excellent that you have established a steady customer base. But using social media to market your local business will help you get more money from your present customers in addition to acquiring new ones.
Chicago local businesses have a lot of options when it comes to social media. From Facebook and Twitter, to Instagram and Snapchat, there are plenty of ways for them to connect with their customers. Social media agency could help you with it!
Looking at our stats, there’s never been a better time to ramp up your social media efforts to reach consumers. We outlined these four ways to set yourself up for sustainable growth today and in the future.
Instagram, Facebook and Twitter all offer users the opportunity to use hashtags for increased visibility. This is a great way to stay connected with other community members who share similar interests or values.
There are a variety of different hashtags out there and it’s just about finding the ones that work for your brand. There is no need to stick with one or two – get creative!
Consider targeting those who live around your location, have experiences similar to yours, or enjoy what you do- be sure not to waste time on using them all at once though; take some time per day (or week) where you post only certain tags around specific topics as opposed to posting randomly.
Use Strong Visuals
You want your posts to be scroll-stoppingly captivating. Social media is a crowded place and it’s easy to get lost in the noise, but with beautiful visuals that clearly show off what you’re all about, you will stop people scrolling through their feeds for something new because they’ll demand attention!
They can help build a following and to attract new visitors. Posts with images are typically shared more often than those without, so be sure to include lots of them!
Research shows that posts with images generate 650% higher engagement levels than text-only content which makes design super important if we’re going to stand out from our competition on social media – or any other form of marketing really.
If you want people to really engage in your content, don’t just post updates about what’s happening at work or on the site – share pictures from events, ask questions, offer discounts, etc.
Point Out Your Location
You don’t have to be a big company with national or international reach. Local businesses are often best-suited for an audience that is close by, and luckily most social media platforms offer the option of sharing your location on posts so you can shout about where you’re based in more ways than one!
One study showed that after tagging their post locations, small business owners saw 79% higher engagement rates from followers who were also local residents.
Engage with your Audience
Ever since technology became a necessity, people have been reaching out to brands and businesses for help. This is especially true in today’s world where communication with other humans has become more important than ever before.
21% of shoppers follow their favorite brands on social media so that they can build relationships with the companies they buy from because it matters just as much now as it always did!
The best part? Engaging your audience is incredibly fun – not only do you get to forge deep connections with those who love your brand most but you also learn about them by understanding what makes them happy or sad based on reaction posts on Instagram stories when there are new clothing releases.
It’s all about engagement. Spend a little time each day just responding to comments and messages, or do it in bulk at the end of the week when your workload is lower. Just don’t ignore them or let them pile up.
Engaging is the key to success on social media.
Craft your Social Media Presence Today
The importance of empathizing with customers, building deeper connections and pushing a customer-focused strategy has never been more apparent. Social media is the perfect tool to do this because it’s just that – social! It’s a space that allows businesses to connect with their audience in one on one conversations.
Not only will you attract fully invested consumers but your products will be seen by the right people in organic ways thanks to its natural way for networking.
It’s an ever-changing space so it’s great to be on top of what’s going on.