Many businesses are introducing different social media into their promotion strategies. The most popular choice for major industries would be Instagram, Facebook, Pinterest, and, of course, YouTube. The last one appears to have a more specific approach, but its result is truly impeccable. High retention YouTube views that are counting on and on can buy to a business owner great recognition and provide more sales quickly. There are reasons why brands should choose YouTube over other platforms, and in this article, we shall reveal them.
Great Search Engine
YouTube is the second-best search engine on the internet. This factor, especially despite YouTube being owned by Google corporation, makes it a perfect platform to make your brand discovered by a vast audience. More than 4 billion hours of video content is watched every day on this network, and there is a place for your materials there as well. The unique power of YouTube is that nowadays, it is incorporated in the primary Google search results, so this is a good motivation for you to do a good SEO. Luckily, YouTube offers many instruments and opportunities for that purpose.
Similar to the previous reason, but still worth mentioning as a separate topic. Again, thanks to Google, YouTube possesses considerable power for redirecting and gaining traffic. The videos you upload and their captions are an approved method to get more views and to stream users’ attention to your website, resulting in a boost of your sales.
To push your brand on this platform, you don’t have to get involved as a blogger necessarily. There are plenty of possibilities to promote your products through the content of other people. The whole concept of influencer marketing was probably born on YouTube.
Advertising with the help of influencers is an easy and effective method to increase not only numbers of views for YouTube videos, but also your sales and earn some reputation. A few rules to keep in mind when you settle for this marketing strategy:
- Choose a range of bloggers who you think can successfully promote your product rather than a single person
- Before sealing a contract, examine the behavior of an influencer to see the genuine interaction between them and their audience
- Set accurate goals and analyze your progress constantly
- Never make promises you can’t keep: people trust the opinion of their favorite influencers a lot. When their recommendations are not as good as people were told, the whole venture ends up with disappointment and ruining of reputation – both yours and your fellow blogger.
Pushing The Borders
YouTube is a trampoline for going wider. In terms of your user expansion, of course. YouTube is an international network that is available for millions of users. This is your chance to put your product on the universal market, or at least cover what is second closest to your location. The only requirement would be to create the content on one of the most popular languages like:
Or at least have subtitles added for those in order to have more views. The perfect solution is to transcribe your videos for as many countries as possible, but it is not always easy for the budget, so leave it to grand corporates. Also, try to make visually descriptive content – users that do not understand your language still have to catch on features and purpose of your product.
YouTube Earns Money Too
Yep! It is possible to monetize your performance here. The primary source for monetization if you are posting content regularly is AdSense For Video, which is also provided by Google. This tool can be combined with AdWord for better results. The method requires some investment, though, so be ready to spend a little money. The system works in a few steps:
- User clicks on your Ad shown within another video – and you are paying for this click as a component of your campaign
- Then the user is watching your video where they see other Ads.
- With each view, you receive 68% percent from the Ads profit.
Some people are making really good money with that, but it will be a fine addition to your budget and promotion in any case.
Along with earning money, YouTube is an excellent alternative to saving some budget for other purposes. Running campaigns on this network is cheaper than traditional methods of promotion, like TV commercials. You had to invest a massive sum into production for the classic stuff without having a 100% guarantee that it would work. On social platforms, on the contrary, you have more real prospects and a wider variety of content types and genres to operate. Even if something didn’t work, it takes fewer efforts to alter your methods and try something new.
Even with paid promotion campaigns, it is a friendly alternative to the classics.
Creating A Strong Bond With The Consumers
Another perk of using social media as a channel for marketing is to reach out to potential and current buyers and receive the most genuine and accurate feedback. For you, this is a chance to adjust your strategy according to the actual situation.
Another essential thing to remember is that it is no longer enough to be selling high-quality services or products. To beat the competition, you have to hook the consumers with something more than that. And your channel on YouTube is a great place to do so. You can share something interesting about your industry or production process in your videos, have fun, and communicate with your subscribers for good to gain organic views.
For anyone who wants to grow their business in modern reality, social media is a must-have instrument in the marketing strategy’s arsenal. This is a faster and cheaper method to reach your target audience and widen your horizons, along with tagging along with occasional visitors.
YouTube, in particular, is massive assistance in your growth. Being intertwined with Google very closely gives you better discoverability in the most popular search tool globally.