In the crowded world of the Internet, where there are dozens of pages about any topic that you can imagine, it is hard to stand out and attract people to your page and content. As Google search results become longer and longer, people tend to lean towards links that are on the first page.
According to statistics from SearchEngine journal, approximately 28% of people click on the first page that comes up, only 15% click on the second page, and the percentage keeps on decreasing to the following pages. That is why, if you have a webpage, you need to understand what Google PageRank is and how it functions, to get more and more people to visit your page.
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What is Google PageRank?
To put it in simple words. Google PageRank is a way of rating the webpage. And of course, if you have a higher rating, the page is considered more important, thus it will appear higher in search results.
Understanding the math behind the page ranking might be a bit complicated as there is a complex algorithm measuring the rating for the page. In addition, it is important to understand that it becomes more and more complex. Some of the things that influence your PageRank include relevant keywords and how many other pages link to your site.
How does it work?
Simply put, it takes into account links to other pages, but that is not it. The calculation also takes into account the other pages’ rank and authority. This is sometimes called the link juice. If your page is linked by a very strong and popular site, it will dramatically boost your PageRank. Coupled by relevant keywords, it’s a surefire way to get your website higher on the result page.
When trying to increase the search ranking of a client’s website, SEO (Search engine optimization) experts will often reach out to established pages of a similar topic to exchange links. That will benefit both sites, and it’s also useful to the user as they can find more relevant links on the topic.
What influences PageRank?
Of course, as mentioned before, links to other pages are an important factor influencing PageRank. However, there are more things you should consider, for example, internal links, keywords, and anchor texts.
Internal links can be a great strategy to be used. They will allow the ranking algorithm to understand what is the key information on your web page and to whom it will be relevant. Furthermore, it will allow creating your structure of internal links that will increase the rank of your page.
Anchor text is an additional factor that is critical to the PageRank, as they are the keywords that the user searches on your page. Therefore, it is important to choose the correct anchor texts that will work in your favour, when the page is searched.
Conclusion
To sum it all up, Google PageRank is a very important metric that can lead your webpage to success. It is essential to understand what is and give a general understanding of how it works, because search engines are a massive source of traffic for your website, and appearance on the first page will definitely boost your digital presence. The algorithm changes often, so it is always better to approach experts to get SEO services.
