Brand activation is about bringing engagement and awareness to your business. It’s a marketing strategy used by new brands that don’t have any profile yet, as well as businesses that are rebranding, launching new products, or entering new markets. It’s about getting out in public and driving in-person engagement, whether it’s in-store or on the street. It’s a way of breathing life into a brand that’s so far been dormant or unknown.
But to do it successfully, you need to surprise your audience, show off the features of your products, and do something that will get their attention.
Signage is a crucial part of any marketing event. Whether you’re planning an in-store activation or an experiential marketing campaign out in public, at a conference, or at a trade show, digital signage is your first plan for getting people to notice. But that’s not the only reason to invest in digital signage for your brand activation.
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What Do Digital Signage Systems Bring to Your Business?
Digital signage sets your business apart. In-store, it can integrate your web and digital properties and help you deliver messaging or product information to consumers without in-person contact. Video and messaging customized to your brand activation can attract attention from passersby and raise brand awareness.
When it comes to outreach events where you take your product out into the world, digital signage really shines. You need something that will draw passersby in, whether you’re on the street or competing for attention at a festival. Digital signage can elevate experiential marketing through interactivity and gamification tailored to your event.
Pop Up Digital Signage Is Easier Than Ever
Thanks to innovative new hardware from digital signage companies, it’s easier than ever to incorporate digital signage into your events.
In the past, you had to get a permit and install a truss-based structure that involved a lot of on-site construction and assembly before and after the event.
Now, digital signage company BIG Digital has made it possible to deploy plug-and-play freestanding digital billboards and even integrate interactive displays. Pop up digital billboards have also opened opportunities to add motion, gesture, and touch interactivity, gamification, and even Augmented Reality experiences completely customized to your brand.
The installation has also been simplified. You can now rent freestanding, pop up digital billboards without having to worry about installation or permits. It lets you focus on your event, not the logistics.
How to Make Digital Signage Work for You
Great brand activations provide a different kind of experience for your audience. They hit unexpected notes and inject a bit of surprise into people’s lives, whether they’re on their commute or out enjoying the nightlife.
Pop up digital signage makes sure they don’t miss out on the opportunity. It raises curiosity and appeals to a sense of adventure. You can customize the content to fit your goals. You can use it to draw in an audience that’s already interested in your product or raise brand awareness to a broader audience.
Hardware innovations have made it easier to install pop up digital billboards in support of your brand activation. Don’t miss out on all the tools at your disposal to improve your next brand event.
