SEO is the backbone of the success of every business. Even if you lean on paid advertising, SEO conversion rates will always be greater in the long run. It’s not a quick fix. It requires patience, strategy, and expertise. But once the results start to unveil, it is almost as if it’s eternal.
In this article, you are going to learn SEO content strategy and some of the best SEO practices from experts. But first things first;
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SEO Defined
Search Engine Optimization (SEO) is just what the name sounds like it is; strategies and techniques put in place to optimize a site in search engines like Google and Bing. It is the process of creating content that ranks on Search Engine Result Pages (SERPs) to drive organic traffic (free/ unpaid traffic) to those sites.
SEO plays a crucial role in improving the visibility of your brand. Other benefits of SEO include brand awareness, increases traffic, increases social media shares and engagement, a high conversion rate, and more. This is why it is important to start implementing the following SEO strategies in your marketing plan ASAP.
SEO Strategies that will Double your Traffic
Here is the process that experts in Search Engine Optimisation Australia use to put in place a working strategy that boosts sites’ traffic. Implying this in your own marketing strategy will not only give you quality traffic but also long-term results;
Brainstorm and make a list of Topics
The first thing you want to do when it comes to SEO is brainstorming topics around your niche. Remember, you are not going to write content about what you want to talk about. Rather, do a market search and find out what problems your audience has. Then create topics that would discuss solutions to those problems. Write for your audience.
The best way to go about your search is by joining online groups and forums in your niche industry. See what people are talking about and what questions are being asked. Platforms like Quora and Reddit are also a good place to find some relevant topics in your niche. See what questions are being asked and answer them in your content.
Find Keywords Based on the Topics on your List
The process of finding keywords is pretty much the same as the process of brainstorming topics. You want to find long-tail keywords based on your topics. There are many keyword research tools you can use to find the right keywords for your content.
You can also use Google autocomplete to see what keywords people are searching for. You can also use the “people also ask”, and the “more specific searches”. All these are features on Google you can leverage to find the best keywords in your niche.
Set Up a Blog and Create Content
Now that you have a set of keywords in your niche and topic ideas to write about, it is time you set up a blog and create content. Before you launch your products and services or your blog and whatever your site is all about, make sure you have at least 3 to 5 pieces of high-quality content on your site.
Create Blogging Schedule
The purpose of creating a blogging schedule is to make sure of consistency. Once you get started you cannot stop or it will hurt your SEO. Set a timetable for when to brainstorm topics, when to find keywords, when to do your research, write, edit, and specific days in a week that you will be publishing your content.
Create a Link Building Plan
Once you have solid content on your site, it is time you create a link-building plan. This means finding ways to get or attract backlinks/ inbound links to your site. What this means is to have other authority sites in your niche industry link back to your content. That is how you establish authority, earn the trust of both Google and your readers, rank high, and drive more traffic.
