What are the best ways to improve your blog content? It’s not all about keywords and SEO. Content is king, but it needs to be quality content with a clear keyword mapping strategy in place. Read these New York SEO Consultant tips for more information about creating keyword mapping to enhance content quality and ensure the right people see it.
Table of Contents
Start With Keyword Research
A lot of the success or failure for your business depends on how well you know and understand your customers. You can start by finding out which specific keywords they have been using to find you, their problems with existing products/services in this industry, and where there is room for improvement that would lead them to purchase yours.
A free tool like Google’s Keyword Planner Tool helps identify these terms so you can map it all onto an easy-to-follow document called a keyword map. It becomes even more effective if we use long-tail keywords, too, because then our research will be broader than just one term; rather, it’ll encompass other related phrases that people might type into search engines.
Group Similar Keywords
After researching your set of keywords, you need to find out what users are searching for so you can save the keyword similar to the search query.
For instance: “California beach resorts,” “beach resorts in California,” and “best beach resorts in California” all go for our target keyword, “California beach resort.” Hence, we only need one category with three subcategories under it. This task is relatively easy but a bit time-consuming; duplicate your spreadsheet line by line, pairing similar words together until you have every word grouped into categories.
Assign Keywords to Relevant Pages
You might be able to find out which page is the best suited for a specific keyword by typing “site: your website.com” and let Google decide which one it thinks would work best with that keyword using the “site:” modifier but you can also do this manually. Next, find any of those keywords on an existing webpage and see where in relation they are placed both within text or visually as well as how much space there is around them to determine if that particular word appears more often than others on specific pages related explicitly to said topic/keyword. You may need some additional research depending upon what content type you’re creating.
Create Amazing Contents with Theme
The best part about keyword mapping is that it’ll help you think of your pages in terms of themes. For example, the results for a target keyword like “California beach resort” can show some related keywords such as “all-inclusive beach resorts in California,” These are great starting points when brainstorming relevant content.
Conclusion
The quality of your content is improved by utilizing keyword mapping. This will help you create a better website and increase the likelihood of people finding what they are looking for. If you need assistance with this process, speak to Fort Lauderdale SEO Company. They willwork with you to map out keywords in different stages of the sales funnel so that customers have an easier time finding what they want when browsing your site or visiting pages from links within social media posts.
