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Corona issues
2021 is already quite a tough year because coronavirus is not retreating. Many prospective businesses suffered and closed down. In this article, we will try to explain how to make your business grow and even fast in 2021.
Many small and medium-sized companies are hit hard by the current shutdown due to the new type of coronavirus. For local businesses, a closed store often means that sales are at a standstill.
Nevertheless, many small companies and founders get creative during the crisis: business models are spontaneously adjusted to the new situation and online platforms are set up to help. In this article, we have summarized possibilities and ideas for you that will help other medium-sized companies through the crisis.
How to develop your business during corona in 2021? What ideas can work out for you?
In this article, we will use German cases because this country turned out to be under strong restrictions in the beginning of the coronavirus pandemic.
Build up your own online sales channels – coffee and ice cream via WhatsApp
So that regular and new customers do not have to go without morning coffee or the healthy lunch menu, the organic caffè Miss GREEN Bean in Potsdam has rescheduled at short notice and developed a new idea for the business: the shop door remains closed to customers, reads on a display man “We are here for you! Please pre-order under the number… ”. The ordering process is uncomplicated via WhatsApp or a phone call. You send a short message with the desired order and the coffee or meal is ready to be picked up at the desired time. Delivery in the city area is also offered.
According to this principle, the Italian ice cream parlor Ital Eis DaDalt in the Berlin district of Friedrichshagen continues to supply its customers with the coveted sweet goods.
Use online platforms
Local retailers are hit particularly hard by the current situation. At companies that have previously only focused on local sales, sales stand still. In an interview, Vanessa Jakobi, assistant to the management of the Zeitgeist fashion stores, tells us how the company has reacted to the new situation:
“When it became clear that we had to close the shops, we reacted immediately and took advantage of the federal government’s aid package , i.e. short-time work and financial aid. In order to bridge the time without sales in the store, we also established the connection to an online sales platform in a few days and set up the infrastructure for the home office. We will keep these changes even after the crisis in order to be better positioned for the future.”
The company uses the commercial online sales platform Outfits 24 . This enables stationery retailers to sell their goods online. The platform takes on many services for retailers such as order processing, customer contact and inquiries or payment. However, there are costs for data maintenance and a commission for the goods sold.
New online platforms such as Potsdam Liefert (regional) or Einzelheld (nationwide) are emerging regionally and nationally. The platforms also offer local restaurants and retail companies an infrastructure for online sales. Companies can register free of charge and offer and sell their products via the platform. The company itself must organize delivery to the customer or collection on site. There are transaction fees for online payments. These are sent directly to the payment service providers such as B. PayPal forwarded. Einzelheld also ch Sell vouchers for later
Committed Berlin founders in a short time created the non-profit platform Helfen.Berlin in mid-March. The idea is simple: you help your favorite regional restaurant in Berlin with the purchase of vouchers through the Corona crisis. The equivalent can be redeemed as soon as the restaurants, bars, shops, clubs or theaters reopen. The platform passes on the voucher amount one-to-one to the respective company. There are already over 1,600 different “favorite shops” listed on Helfen.Berlin. If you need help yourself, you can register at Helfen.Berlin.
Similar platforms are Restaurant Hero (Berlin) or #PayNowEatLater (nationwide). For customers to note: If the favorite bar does not survive the crisis despite all efforts, the money was not free, but the vouchers can no longer be redeemed.arges a flat rate of 30 cents per order.
Crowdfunding aid projects for companies
Crowdfunding is not new: With this form of financing, a business idea or product is financed through donations or the participation of many people. These calls for donations are made via online platforms.
The crowdfunding platform Startnext wants to help creatives and others who are directly affected by the shutdown through the corona crisis with a campaign. For this purpose, the rules for registering your own supportable “project” have been relaxed from the platform: Reduction of complexity in order to make registration easier, suspension of the all-or-nothing principle and complete reimbursement of the transaction fees incurred.
Betting aspect
Sports betting is particularly popular with men between the ages of 21 and 25. Women, on the other hand, keep their hands off it for the most part, in 2019 only three percent of all women stated in a survey that they have already placed a sports bet. There are usually several reasons at the center of the weather. On the one hand, the prospect of winning money is attractive. On the other hand, the thrill and the tactical approach are attractive. A comparison of the bookmakers is recommended, especially from the point of view of tactical considerations and profit-oriented play. You can bet and earn money with a sportsbook, especially if you build a partnership with the bookmaker. Partnership with the bookmaker is a business in your pocket, you can download 4rabet app, register and become a partner with 4rabet. All the terms you can read already by following the link above.
