Maintaining a great email reputation can be tough if you aren’t familiar with the best email marketing practices. But, even if you are, some things can slip through the cracks and cause our brand’s email reputation to go down.
Complaints from your subscribers, increase in spam traps, hard bounces, undeliverable emails can all cause a low reputation rate. This further causes your domain to be flagged as spam, and that means you’ll lose out on potential customers and sales, while your brand reputation suffers.
Building and maintaining a good email reputation should be something email marketers always think about, so let’s see what you can do to keep your emails reputable.
Maintain a High-Quality Database
Keeping a high quality, clean list to email is a must when it comes to email reputation. Your subscribers should be engaged and they shouldn’t report your emails as spam. Both of these actions affect your reputation as email clients use these metrics to judge if your emails are high quality or not.
To ensure the people on your list want to engage with your emails, you should collect the contacts that want to hear from you. So, you shouldn’t be purchasing email lists, and you should abide by local and federal laws related to privacy, emails, and promotion.
If you already have a built list that doesn’t seem to engage with your emails – try using an email verifier to determine if the emails you have in the database are correct, real, and clean addresses.
Invest in Good Content and Send it at the Right Time
You can’t just write an email and send it as soon as it’s done. You need to invest time in writing a catching copy that will keep your recipients engaged. It will take many emails until you test different strategies and figure out what type of emails work for your list the best.
You also need to know when to send the email, which will also take time. Test out different days and times of the days to find out what your audience prefers.
Make Sure You’re Following the Best Sending Practices
Use a real name, and your company’s domain to send out promotional emails. If you aren’t following the best emailing practices and privacy laws, your whole business could suffer. So, make sure that everyone on your team understands what are the best practices and why they should follow them.
It’s a simple way to avoid getting reported to and flagged by the email service providers.
Monitor Your Reputation
You can’t know what your reputation looks like if you aren’t monitoring it. So, use a tool like Google Postmaster to review your IP score, domain reputation, spam rates, and other indicators. These tools are free, and they can be of essential help when it comes to improving your email reputation.
Final Thoughts
Making sure your email reputation stays high should be on the list of your priorities. And like we said, you can achieve it in a few simple steps. First, make sure you’re keeping your email database clean and tidy, then invest in great content and test multiple options for content and sending times.
Make sure your team keeps an eye on best email practices, and that they’re following them to the T. And in the end, monitor your reputation so you’ll get a sense of where you’re at, and what you need to do to improve.
