Starting out in the marketing business is a huge endeavor. In the digital era, there is a lot of competition. On the other side, there are many small and medium-sized businesses in need of someone to handle their marketing.
Understanding the importance of knowing how to write a marketing proposal can mean the difference between successful and unsuccessful people in the industry.
There are key components that every proposal must contain. In addition, you need to add your flair and be able to demonstrate you are the person for the job.
Are you looking to build your client portfolio but need a strong marketing proposal? Keep reading for these valuable tips on writing a marketing proposal that will close the deal.
Table of Contents
How to Write a Marketing Proposal Focused on the Clients Needs
Before you begin writing a proposal it is important to know the client’s industry. How you present your lead makes a big difference.
If potential clients are reaching out via your website, ensure your lead page asks the right questions. In instances where you’re cold calling a customer, it is important that you do your research first.
Clarify Your Talking Points
After the initial contact, write a marketing proposal that clarifies the talking points you want to present to the client. Use a proposal template that is easy to edit and structured correctly.
Simple terms and jargon the client will understand.
Focus on the Client’s Specific Needs
It is okay to use a generic template as the basis for your proposal. However, you want to ensure the bullet points are specific to what the client has expressed he or she needs.
It is best to stick to their demands than to try and incorporate your own desires.
Rehearse Your Presentation
Although you are presenting the client with a marketing proposal that is in writing, there will be times you will have to make a presentation.
Rehearse your presentation so you look professional and well versed at what you are talking about. Stick to the information in the proposal and notate any changes, additions, or deletions the client requests.
Don’t Make Promises You Can’t Deliver
Never make promises in a written proposal that you cannot fulfill. This can quickly lead to legal action. Your reputation in the industry can also suffer if potential clients share their negative experiences with others.
Follow-Up After the Presentation
Do not wait to hear from the client following a presentation. It’s still customary to reach-out to the client to thank them for their time. You also want to reiterate that you are available to answer any additional questions.
End the call or email with your commitment to delivering the services they need.
Close the Deal
How to write a marketing proposal doesn’t take a lot if you are confident and have a passion for what you do. Be open to what the client needs and honest about your ability to deliver.
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