Technology

Importance of Web Animations

A quality and relevant website animations helps in promoting your business. Animation for the web is one of the foundations of web design today. She is able to report on certain states of the page, direct attention. Animation helps the user see the result of his actions and can influence his behavior.

When can animation improve the user experience on pages? What exactly should be revived in order to make interaction with the resource more convenient? We will also talk about how website design animation affects the search results page.

Animation and Event Sequences

Data Loading Animation

Distracting the user while loading content is one of the most common use cases for animation. The point is that animation for a website affects how people perceive time. It creates the feeling that the action is taking place faster than it actually is. If the execution time of an action cannot be reduced, you should always strive to ensure that the user is not bored with waiting.

Best Animation Format for Websites

The simpler the loading animation, the better. In this case, you should be very careful about any additional effects, such as sounds. Usually they are simply not needed. A good loading animation takes the attention of the site visitor. At the same time, if the user likes what he sees, if he gets some interest while watching the animation, he pays less attention to the loading duration. Even when loading times are short, fun animations can add fun to the anticipation.

Animation of processes and step-by-step operations

Animation can show the execution of a sequence of actions. This is important if the user needs to follow the steps in a strict sequence.

Animation and Wireframe Web pages

The wireframe version of web pages provides space that is gradually filled with downloadable information. The gradual filling of the page gives a feeling of speed of action. This technique can be used on just about any site, along with subtle loading animations to keep the user’s attention focused. Wireframe screens load user interface elements even before the page content is fully rendered.

Common Types

Animated Objects

The simplest option that you have probably seen on different sites. These are separate images and objects that are shown to the user. For example, a moving cursor, a floating up button, call-to-action buttons that change color, and so on. It used to be fashionable to use flashy acid colors – apparently, in order to hit visitors directly in the eyes. Now the trends are changing – simple laconic design, restrained natural colors, clear large fonts are in fashion. Read more about the main trends in web design in our article.

Animated Images

The simplest example is animated banner ads on a website. They can lead to product cards, internal pages, a blog, or redirect a visitor to another site – which ordered an advertisement from you.

Another example is a photo slideshow. Usually used on sites where photographs are one of the selling elements. For example, women’s clothing, jewelry, views of the overseas nature and attractions offered by a travel agency. Modern animation capabilities allow you to make a variety of sliders: full screen, with 3D effects, adaptive (which can be viewed from any mobile device) and others.

Animated Text

Most often used as a creeping line on news sites. It is also possible to use goods and services on ordinary sites: for example, in the form of animated titles or individual lines of text. The principle is still the same: what you need to draw the attention of the visitor first of all – then we highlight.

All these types of animations can be different in design and action. Here are the basic animation tricks:

  • Flashing;
  • Focusing;
  • Color change;
  • Rotation;
  • Wiggle;
  • Slip;
  • Combined options and others.
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