On the one hand, we have brands that leave no stone unturned to launch top-notch products, but the public barely entertains them, and failure becomes just a matter of time. On the other hand, some brands introduce combatively low-quality items, yet the market goes gaga over them. This phenomenon is quite commonplace in the business world.
So you may be itching to ask, “why is there such a drastic difference between the performance of the two?” Well, the answer lies in brand promotion. In laymen’s terms, poor brand promotion means that not enough people are aware of your existence. Hence, purchasing from you is simply out of the question.
Luckily, in contrast to the past, spreading brand awareness has become super easy as well as pocket-friendly. Though there are tons of technologies at your disposal, we have outlined the best amongst the lot to get the job done more effectively:
Social Media
Social media needs no introduction. Be it young or old, male or female; everyone is hooked up on platforms like Facebook, Instagram, LinkedIn, and so on. Provided the diversity of the audience, businesses are exploiting social sites to fuel their brand awareness.
That said, being on social media will not automatically give you mileage. You have to stick to the following strategies for making the most of social presence:
- Find the right social media channel. If you have a limited team and resources, using multiple social media accounts could take a toll on you, and the customer service will bear a considerable dent. Therefore, instead of scrambling everywhere, settle with only one social platform that is in step with your forte. For example, LinkedIn is the ideal place for B2B marketing.
- Social media users have a limited appetite for promotional campaigns. That’s why it is mandatory to share flexible content. Try to feed them about your brand under the guise of infographics, how-to videos, and suchlike stuff. Sounds too much of labor? Designrr’s lead magnet software will aid you to sail through all this.
- Connect with social influencers. These are the people who enjoy overwhelming trust from the public. The moment a social influencer becomes part of your brand, you will start winning his followers. It is recommended not to fall for the number of followers. The influencer must represent your niche.
Email Marketing
People used to assume that the storm of social media would soon hold sway over email marketing, and it would seem nowhere to happen shortly. Well, nothing of this sort happened. Email marketing is pretty much alive and kicking. It is found to be stable more than ever before.
If you think that emails are only valid with people in their 30s, 40s, and 50s, you are in for a shock. Figures suggest that a whopping 73 percent of millennials rely on emails for business communication. The best thing about an email is that it gives ample space to express yourself. You can also exploit the tone and presentation of the copy to convey a solid first impression
Real, the average email open rate is just under 18 percent. But it happens because brands don’t send emails during optimal hours.
Optimize For Voice Search
Today, nearly 50 percent of the total search engine queries are driven by voice commands. It is also expected that about 55 percent of the household will be facilitated with smart speakers in the next two years. These staggering numbers speak for themselves why you should capitalize on voice search.
Be mindful of the fact that there is an ocean of difference between optimizing for written and spoken content. Because people go about both types of searches in a very different way. Wondering what it takes to optimize for voice properly? The following two tips will make life easier for you:
- Since voice searches are by and large dominated by local queries, singing up Google My Business listing is an excellent way to kick things off. There is nothing complicated about this measure. Just be sure to insert the right business information.
- Instinctively, we tend to use longer phrases and sometimes even sentences while engaging in voice searches. So one thing is sure; the number of keywords here is going to be way more than typed text. Albeit a little time consuming, the hard work is worth it.
Podcasts
Podcasts are not a brand-new advent. They have been around ever since the early 2000s. But the present popularity of podcasts is extraordinary. The reason behind this is that the current generation has gone through the flood of visual content in a short period, and podcasting, being a source of audio content, provides their eyes a much-needed break.
When it comes to brand exposure, you can utilize podcats in two ways. Either pitch your brand to a famous show or start your show after designing a logo.
Final Words
In the old times, publicizing a brand was such a pain in the neck. Entrepreneurs had to sanction not only a sizeable amount of capital but time as well. People often for content marketing to promote their brands. They post their content on websites, and to maintain the site is crucial to maintain the domain authority of the web. You can also go for Comodo Positive SSL Wildcard Certificate, which is a great help to secure your domains. CertificateweThankfully, things have been turned around with the intervention of technology. All you have to do is follow the above strategies, and you can’t set a foot wrong, ensuring a phenomenal journey.
