Want to improve your business? These tips from social shaft will help you do just that.
Table of Contents
Your Bio
Instagram is one of the best places for connecting with your target audience on the internet. However, do not just focus on promoting your business on Instagram. It is much better to engage your target audience properly.
Therefore, use the right language and consider the ages of your audience as you write your bio. You do not have to be official. You can use vertical space, emojis, etc. on your bio to make your bio stand out.
You need to create the perfect bio without sacrificing the important information of your business. Spend more time creating your bio. Make sure when someone views your bio, they understand what your business is about.
High-Quality Images
The top companies hire skilled photographers and use the best cameras to take high-quality images. That is why these companies consistently post high-quality photos.
It is easy to use your smartphone camera to take professional photos.
How?
Use Natural Light – If you want to take outdoor photos, then take advantage of the afternoon lighting. If you are taking indoor photos, open your windows before taking your photos.
Do Not Use Front Camera – It is much better to use the back camera since it produces high-quality images.
Do not use the default filters of Instagram. It is much easy to find a great photo editing app. Use this app to edit your photos. It can make your photos look like a professional took them.
Engagement
Sometimes you can be doing everything but just aren’t getting enough engagement. You can buy Instagram views at Social Shaft to give your account a boost. Ensure that you are engaging with your audience to keep them interested in your account.
Use Hashtags
Use hashtags to increase your chance of appearing on the search lists, which you are targeting. People may use hashtags to search for pictures on Instagram. You can use the standard terms of your brand and the content or photos you are posting.
If you are looking for the best hashtags for your target audience and business, you can use various tools, including Hashtagify. It is better to combine multiple hashtags when you are posting your images. Combine the hashtags to know the ones that work best. However, do not overdo it. Overdoing it can make you look spammy and desperate.
Hosting Instagram Contests
People will join any contest as long as they know they can win free things. Therefore, you can host contests on Instagram to attract potential customers and engage your audience. Here are some of the things you need to include in your contest if you want to attract more people:
Create a customer hashtag for each content. It makes it easy for Instagram users to find your contests.
Partner with influencers and other businesses to target more people.
Be original. Do not do what other brands are doing on Instagram. For example, do not ask people to follow your brand to win free products. Most businesses use this strategy.
Ask people to tag their friends and post a comment to enter your content. This can increase the reach of your content.
If you want to attract a highly targeted audience, host an event related to your niche. However, you must stick to the policies of Instagram.
Use Creative Captions
Using creative captions can increase the number of your likes. Therefore, spend some time coming up with creative captions since they can help promote your business. However, you need to think of your target audience before writing captions. You must meet the expectations of your target audience. You can use high-quality images and killer captions to gain more followers and even loyal customers.
You need to create suitable content for your target audience. If you cannot come up with content ideas, you can check out the website or borrow ideas from your competitors. Learn to write creative captions before you upload your photos on Instagram.
Use Influencer Marketing
Influencer marketing is one of the best ways for building a brand on social media. In past, it was expensive to pay celebrities, such as athletes, to promote your brand. However, it is much easy to find several people with a huge following on social media these days. It is even more affordable to pay them to promote your products.
It is now easy to talk to influencers due to social media. You just need to send them a direct message. However, do not just contact any influencer. You need to research these influencers to find the ones who might be interested in your products and brands. Do not forget to check the engagement of their posts before sending them a direct message.
It is easy for small business owners to use Instagram to grow their businesses. So, you can use Instagram to increase your numbers. It is cheap to implement the strategies mentioned above.
