Is Your Website Deterring Visitors From Becoming Paying Customers?

From identifying your target audience to winning them over to become loyal customers, attracting customers online is a complex process. One of the key aspects of this process is your website.

A website is more than just a visiting card for your business. The website design plays a key role in converting visitors into paying customers and generating revenue for your business. Yes, a website should be visually appealing. But there’s a lot more you need to focus on other than aesthetics to design a website that increases conversions.

Designing a website that drives traffic and maximizes conversions is tricky. Certain website design mistakes can actually hurt your business and deter visitors from becoming paying customers. Here are some common mistakes you should avoid when designing a website.

Difficult to Find Navigation Bar

Designing a website gives you the creative freedom to showcase your vision in a unique manner. However, it’s important to take the conventional route when it comes to certain design aspects, and the navigation bar is one of them. If visitors can’t easily find the navigation bar, they’ll exit the website. Put the navigation bar in a standard place, where your customer expects to find them. This is imperative to lower the bounce rate. Sticky navbars, vertical sliding navbars, and mega menus are some popular options.

Too Much Is Happening at Once

Less is more. Covering every inch of the screen with content and graphics is just going to overwhelm visitors. Adequate whitespace is necessary to make your website easy to comprehend and navigate.

Skipping Favicon

Most people tend to have several tabs open at once. And a lot of times, they open a website in a tab and think they will check it out later. Without a favicon, visitors won’t be able to distinguish your website from all the other tabs. Favicons make your website easily recognizable.

Slow Website

Does your website take more than three or four seconds to load? You cannot afford to have a slow website. To prevent users from bouncing, make sure your website doesn’t take too long to load.

Not Accessible on Various Devices

In today’s digital era, a desktop is not the only device people are browsing. There are smartphones, tablets, smart TVs, and other devices. Your website should be compatible with all commonly-used devices.

Using Unreadable Fonts

Using a unique font or a hand-written script can make your website stand out. But it’s important to ensure that such fonts are easy to read and understand. No one has the time to decipher a scrawly script. Universal accessibility is key if you don’t want to alienate a certain group of users.

Poorly-Planned Content

Your website content can’t be just focused on your business achievements. They should be centered around your visitors’ usability. The website content should answer visitors’ questions. If you lack writing skills, it would be ideal to outsource this task to an experienced marketing agency.

Grammatical Errors

A couple of grammatical errors is not a huge deal, but it is a concern if most of your content is poorly written. Frequent grammatical errors can undermine the credibility of your website.

Generic Graphics

Using a generic and irrelevant stock image is doing nothing for your website. In fact, it may even confuse visitors. If you want your website to convey a clear message, then use original images and graphics.

The Bottom Line

These are just some of the ways you can go wrong with your website design. It’s crucial to design a well-functioning website to build a credible online brand presence. Designing a website is a lot of work, and it would be helpful to seek professional web design services.

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