Along with the digital era came fitness apps that have made health and fitness accessible to everyone. This digital transformation has given people the opportunity to stay fit even in the comfort of their homes. Hence, the reason why fitness app users are growing by the year.
If you are thinking of launching your fitness app (an excellent start-up idea, by the way), here are five things you’d want to pay attention to if you want to achieve an optimal user experience on your app.
Research before execution
Research and define your target market before you start any type of fitness app. This will help determine how the app will turn out to be.
The following are different types of fitness apps that may be sometimes combined inside one app:
1. Training and workout
2. Diet and nutrition
3. Branded fitness club apps
4. Wellness apps
Do not keep from exploring the fitness app market at any point in time. It is noteworthy that statistics show that the fitness app is continually growing and is expected to expand with further development in health and fitness features. Be ready to keep abreast of these developments.
Collaboration with other producers for better fitness results will help promote the user experience. The app should not only be imprisoned to a smartphone. You need it to be flexible enough to connect with wearables such as a smartwatch. It makes it easy to give the users valuable information about their heart rate, and other fitness data. Besides, you can collaborate with other apps too. This blog post explains how to do connect with other platform to access vital user data
Make your Features Unique
One of the things that makes a fitness app irresistible is the ability to present to the user what they need to maintain health and fitness. Aside from the primary key features that are required to make the app more user-friendly, having an outstanding feature will set it apart from other fitness apps and help you retain your app users. Some of those features include gamification, goal setting, a barcode scanner, notifications and reminders, tracking activity, and device connectivity.
Pick the monetization model
If you’re playing to gain some profits from your fitness app, you need to monetize. For this, you have to monetize your app. There are several ways you can do this, and that includes:
1. Adverts: This is a popular way of monetization. Other apps can pay to put up and run advertising campaigns on your app, which you can charge on a cost-per-mile commission.
2. Paid Apps: This model of monetization requires users to buy the apps before they have access to them. You can offer a free trial for the user to test run, and if they see the benefit and value, they’ll buy it.
3. In-app purchases: If the app isn’t sold at the initial time, you can get paid by offering premium content that can only be unlocked by paying a specific amount.
Hire a team of professionals
Do not go for anything less than the best when picking out a team to execute your app. Preferably, this team should be one with experience in developing apps of excellent performance, reviews, and recommendations.
In conclusion, you can reach your target market, retain valuable users and grow your fitness app while standing out from the competition with the above ideas.