From the past few years, the word in the world of digital marketing is that link building is dead, and it’ll do no good to your business. If you understand anything about digital marketing, you might believe the said statement to be true.
It may come as a surprise to you, but link building is as relevant as ever, even in 2021. The only thing that is different is the methods and techniques of building links. If you want to get the results of link building, you need to hire an agency like SEO link Building Agency – Globex Outreach.
Google and other search engines make their algorithms more sophisticated every year. SEO agencies and digital marketing companies that fail to adapt to the changing trends of Google end up blaming link building and calling it an outdated way to improve the rankings of your business.
If you own a business or if you are an SEO agency that wants to make sure that your link building efforts yields results in 2021, then here are some key points that you need to keep in mind while building links in 2021:
Table of Contents
Focus More on Contextual Links
The whole point of adding a backlink in the content is that the reader is tempted to click it and open it so that you can get the referral traffic on your site. The way Google identifies the links is through PageRanks.
Simply put, if the link is at the end of the content, or if it is mixed with the color of the font, then the chances are that it will not qualify as PageRank as it might not get clicked. So, if you want any link to work, you must add it in the body of the content and ensure that you highlight it in a way that it stands out.
Know the Importance of “Followed” Links
You must know that if you are adding a link that is not a “followed” link, then the chances are that you’ll never get the results that you are looking for. You need to make sure that your link passed the PageRank scrutiny of Google.
Add a “Do follow” link to your content in as much natural way as possible. This will help Google to crawl your page and consider the link that you have added as the PageRank. You need to ensure that the links you are adding don’t give an impression of promotional or paid links.
Get Editorially Placed Links
Editorial links are simply the links that other websites decide to use. The way it works is that a third party uses the link to your website. It doesn’t necessarily have to happen because you paid them to do it. There could be other kinds of mutual benefits, or it could be simply because they found your content relevant.
If you read the guidelines of Google, then you’ll know that Google considers editorial links as the most effective links. Apart from that, Google also clearly mentions in its guidelines that links other than editorial links will be considered unnatural and will have a lesser chance of getting noticed for PageRank.
Links from Unique Referring Domains
One of the most common mistakes that digital marketers make is that they keep adding the same kind of links from very few domains. However, if you really want your backlinks to work, then you have to get unique referring domains.
It means that you have to ensure that you get different high domain authority backlinks from different sites. If you keep repeating the sites, then you’ll never be able to achieve your targeted goals, and all your backlinks efforts will go in vain.
Topical References are a Must
If you really want your backlinks to work and improve the rankings of your website, then you have to make sure that you are using topical references. It means that you must only add links in your content that are relevant to your business niche or the content that you are adding the links into.
The reason that most of the time, the links don’t help to improve the rankings of your site is that they don’t have any relevance with your business or the content of the blog. So, always use topical links so that they can help you in getting the backlinks that you need.
Natural Anchor Text Mix is Important
Anchor text is the text that you use to link from another page. The anchor text holds a lot of importance when it comes to Google to consider if the link is good enough to influence the ranking of your page.
The anchor text indicates the type of page, website, and content you are referring to and if it is relevant to your site, then Google considers it, and the rankings of your site are ultimately increased if you continue this practice.
Google’s guidelines clearly state that using keywords and brand names is a violation of the rules, and Google’s algorithm might not consider such kinds of links at all to rank your site.
Link Building Tactics and Strategy
Now that you know that link building is all about ensuring that you follow the guidelines of Google and you’ll be able to get the desired rankings, there are certain strategies that you must know about before you start building your backlink profile.
Here you go:
- Guest Posting
- Blogger Outreach
- Social Media Marketing
- Social Bookmarking
- Local Citations
- Brand Mentions
It doesn’t matter what kind of SEO strategy you are following, and you must always make sure that you are in coherence with the guidelines of Google. The same is the case with link building. So, no matter what people say about link building being a dead strategy, if you are doing it right and following all the rules, then you have nothing to worry about because it’ll help you in reaching your ranking goals.
