Technology

Marketing a Fixer-Upper Using Technology

The dream of many budding real estate entrepreneurs is to start their entrepreneurial journey by purchasing a fixer-upper, fix it and put it back on the market to sell to young couple, who falls in love with this newly remodeled quaint charming home. Does this sound like a fairy tale? Not really, because many real estate entrepreneurs started this way and worked their way up until they became full-fledged developers. I am not one of them, yet. However, I was fortunate to meet some of them and I have to say that they are some of the most amazing, driving, and inspiring individuals I have ever met.

The most basic rule in investing is- The sooner you get cash flows the higher is your return on investment. In the case of a fixer upper, it requires a lot cash up front and a sizeable budget for improvements. This is without a doubt a big hurdle for anyone who wants to become a real estate entrepreneur. However, there is solution that may be able to shorten the cycle and enable these entrepreneurs to sell there projects much faster while taking less risk with the type improvements they are going to make. By simply hiring an architectural rendering services firm, they can see what their fixer-upper will look like after extensive transformations. This is a great tool that they use when listing the house while it is undergoing transformations. The renders will also serve as road map enabling the parties involved in the project to work towards the same goal.

As for the interior, it is best to hire the services of online design studio because these professionals know the latest trends that might appeal to that young couple looking for the perfect house. In addition, one of the upsides of such strategy is also lowers the risks that one may face if one makes transformations that do not appeal to potential buyers. In other words, the interior designer can make several suggestions based on the budget of the entrepreneur that will ultimately appeal to a wider audience and help lower the number the property will stay in the market. In addition, with the new tools such as Virtual Reality. The entrepreneur and his clients can visualize the property before the transformations and provide feedback that will help make this project a success.

The first project one undertakes is always the hardest, and one can avoid doing rookie mistakes by enlisting the help of professionals. It may seem like an expensive investment or an unnecessary expense, but it is better than losing money and time on one’s first project.

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