Even your 90-year-old grandma who knows literally nothing about computers knows that the top spots in Google capture the lion’s share of business. It has always been that way in every type of business. The cool kids so to speak, are the leaders of the pack, while everybody else just treads water.
But just because your website hasn’t exactly set the world on fire, and you’ve learned the painful, hard truth that if you build it, they won’t necessarily come doesn’t mean it’s too late for you and your business.
There are plenty of logical steps to ranking your website much higher and believe it or not you don’t exactly have to be a rocket scientist to succeed.
Here are quite a few perfectly logical steps to start.
Table of Contents
1. Identify your target customer.
The great baseball philosopher Yogi Berra said it best. “You’ve got to be very careful if you don’t know where you are going, because you might not get there.”
Before you begin to create your website, you absolutely, totally, have to define your ideal customer. Where do they live? How much money do they make? Are they a man or woman. Do they spend a lot of money on your service? Will your business really make their life better.
Know your customer if you are going to be successful.
2. Narrow down your niche
No business can be everything to everyone. The internet is just too big and crowded.
If your business is not a multi-million dollar company you need to become a big fish in a smaller pond. Smaller businesses only succeed by catering to a niche audience.
3. Keep it absolutely simple at first
This means to speak in plain, old-fashioned English, (watch old episodes of the Andy Griffin show if you want to learn how) and to offer a website with a minimum of distractions.
Don’t have any fancy tools such as sliders or fade-in and out slide shows.
Your goal is to create the faster website imaginable. Being fast is king.
4. Completely show your personality (or fake it if you don’t have one) and be totally relatable
May we suggest going on YouTube and watching a few old-time Cal Worthington TV commercials.
The man became a multi-millionaire because he was downright entertaining.
A huge problem with 99 percent of all internet websites is how totally, put you to sleep boring they are.
With so much internet competition, you cannot afford to be boring. People will click off your website in a millisecond if you put them to sleep.
Be mobile friendly
You can’t imagine how important this is. Over half of the internet is accessed daily via smartphone. Not only will Google ding you in their search rankings if your website is not mobile-friendly, but you are most likely missing out on thousands of dollars worth of business.
Very important!
5. Add one good video to your website
You only need one, but a video can be a very powerful sales tool. A three-minute video summarizes your product and lets people know the essentials of your service what dozens of web pages can do.
Just be sure your video is professional, precise, and again entertaining. The more entertaining it is, the fewer people will care how professional is the design.
You can get a great video produced for around $500 or so, and it may be the best money you have ever spent. Videos drive customers, and Google notices.
6. Follow the rules of journalism
Every novice journalist learns the basics of communicating are telling who, what, when, where, and how.
Cover these steps in your website and both Google and your customers will definitely notice.
7. Use social proof
People like to buy what other people are buying. Generally, almost all of us are simple animals at heart and do not have the time to spend hours researching the best product.
So use social proof such as posting reviews on your website. Three positive reviews say more than 100 pages of yada, yada, yada info.
Your customer wants to know quickly whether they should invest even 2 minutes of their time reviewing your website. If you can’t do this, you’ll never rank very high.
So use reviews to give people a sense of social proof.
There are dozens of other tips you can use, and a competent SEO company such as SEO St Louis is essential.
This is one SEO company in St. Louis that won’t try to blow smoke up your skirt. They speak in plain English, are personable and approachable, and can boost your Google rankings considerably.
