The world of ecommerce is absolutely on fire and new entrepreneurs are more excited than ever to try their hand in this extremely lucrative field. Afterall, with ecommerce you no longer have to worry about targeting the local people in your area in order to be highly successful because everyone in the world could be a potential customer!
The problem with most ecommerce operations, however, is that customers often abandon their carts before actually completing the sale. This is not something that you see too often in physical stores and mortar stores because customers in physical stores do not feel pressured to make the purchase once they have put their items in their carts. Online, however, it is a completely different game.
The good news is that it is more than possible to get your customers to revisit their abandoned carts and complete their purchases. Here is how you can persuade them to do so.
Offer Discounts and Promos
Maybe, before paying for the item, your customer decided that the item was too expensive and that they would just wait until it is going to be offered in a sale. Well, if you feel like this is the case you can provide a discount code to the customer if you have reason to believe that price was the issue. You want to do this sparingly, however, because if you get a reputation for offering discounts for abandoned carts, people would be compelled to keep abandoning their carts so that you offer discounts to them all the time.
Another way you can achieve this is by offering the customer free shipping. Free shipping is a bit of a trigger word when it comes to completing purchases because it has an incredible power of people. No matter what the price of the item is, free shipping is very compelling for the customer to complete a purchase. Offering a money back guarantee is also a good way to fix these problems.
Offer Additional Payment Options
Sometimes, customers simply do not have the means to complete a purchase based on the available payment gateways on the checkout portion of the website. Other times, it could be because the item is too expensive to purchase with a single lump.
If you have alternate payment methods and payment schemes available that you may not have put on the website, you can introduce these to your customer when you follow up. Knowing that there are more flexible payment options will put your customer’s objections at ease and will make closing the sale a lot easier.
Use a Strong Call To Action When You Follow Up
No Follow up message is complete without a strong call to action. Afterall, you cannot hope to convince a customer to recover his or her abandoned cart without explicitly mentioning what the customer should do in the first place.
A lot of online sellers make the mistake of having a very basic “click on this link” as their call to action, but won’t be very effective. Simply clicking on a link sounds like a very droll and uninteresting action that most customers are not going to be convinced by. A call to action like “get back on track” or “secure your product before it runs out” is much more informative and does the job of creating a fear of missing out.
Make Your Follow Up Messages Personal
You cannot afford to have your follow up messages sound so generic, as if it was written for a robot for another robot. Even if the message was sent through automation, it should feel like it was written by the owner of the store, specifically to the person it was intended for. Do not forget to mention the customer’s name instead of just a generic mam or sir.
Use An SMS Account Recovery Strategy
Finally, a very underrated way for online sellers to have their customers recover their abandoned carts is by using SMS instead of email. SMS account recovery is very effective because text messages feel more personal than emails, and text messages cannot be deferred to a spam or promos folder the way emails can. With an abandoned cart sms, your customer will feel like you are reaching out as a friend not wanting him or her to miss out on the product that they wanted. This goes back to the previous concept of being personal and not robotic.
These are some of the ways that you can grab your customers attention so that they can recover their abandoned carts. Use these tips wisely and see your sales soar!
