The food industry is one of the biggest industries out there and people are constantly shifting to this new niche as it’s profitable. As a consumer, there must be some influential factors that can persuade you to buy the edible product. According to the study on packaging color, 85% of the purchases account for the specific color. It’s obvious that colors play an essential role in optimizing purchase decisions. On the contrary, there are other influential factors that impact the food packaging’s sales chart. So, let’s have a look!
Table of Contents
Clarity & Simplicity
As a company, you must focus on delivering clarity and simplicity to consume. To illustrate, go to the supermarket and pick two random products (food products, of course), and ask yourself if there is a brand name or the product name pasted on custom boxes. Believe us, you will have a hard time finding answers to these questions and you will have to take minutes for finding these answers.
Generally, the product benefits are listed but the brand name is nowhere to be found. On the contrary, some packaging options will have a great appearance but the contents of the package will be vague. Sure, you can always integrate a bit of mystery but failed identity is the biggest drawback and will shed as horrible practice. With this being said, your food packaging must be clear and simple, delivering proper info.
Honesty
As a business, you cannot give up on the honesty factor. Be it the designers or clients, they need to strive with product depiction. For instance, if some product packaging shows the fruit yogurt with fresh cherries topped all over it, while the actual yogurt has minimal fruit content; it’s a lie. This is a misleading factor and will disappoint the target consumers.
Subsequently, the sales performance will be lower, hence an ill brand image (yes, it doesn’t matter if your food is delicious). With this being said, the consumers will not mind the inexpensive and simple products but they sure hate not knowing what they are buying. Truth be told, slight face-lifting is great but don’t make the product completely opposite. So, proper representation is crucial.
Authenticity
One might confuse honesty and authenticity, but they are two completely opposite yet unique factors that influence the food packaging. Along with great packaging design, memorability and character must be ensured with the food packaging. Truth be told, thousands of food products are out there, competing for the audience’s attention.
Therefore, being authentic is your only bet to set apart your brand. Authenticity is the matter of research, exploration, and creativity, so it’s impossible to create a how-to on being authentic since there is a plethora of looks, brands, and appearances available. However, you could try curating the visual standard with your generic packaging design for creating authenticity.
For instance, if your competitors are using the illustration design, you could opt for product photography. If your competitors are implementing a vertical design, you must switch to a horizontal design. On the other hand, you can go retro if competitors are using contemporary design. The general rule of thumb is that you must be different and bold.
Shelf Impact
From the consumers’ point of view, the products are never alone but there aren’t any great details either. Accrediting the viewing distance from the aisles and shelves, the patterns on product packaging will look incredibly variated. With this being said, it’s not possible to create one certain pattern that attracts attention.
The appeal and differentiation of the product will be known as shelf impact, and will largely influence the sales chart. The shelf impact must be explored and tested with the designs. We suggest curating the design prototype, put it among other products, and check for distinctive. Therefore, the higher the distinctiveness, the higher the sales chart.
Extensibility
The product packaging design concepts must have introduction even if there is a sub-brand or extension line. For instance, if you are currently selling the apple juice and the design is great, but if you need to start making mango juice, will your packaging be able to get new packaging sorted? In simpler words, the packaging design must have easy variability, without compromising on visual appeal.
With custom boxes by WeCustomBoxes, understanding the initial design concept must rely on extensibility, so you don’t have to create a new design from scratch. For this reason, it’s best to keep your future projections in mind while designing the packaging; it calls for the systematic design.
Practicality
Practicality is about the functionality, shape, and size of the product packaging, rather than the wrapping or labels. The drill is to use practical product packaging as it directly influences the sales chart. It is incredibly overlooked but will deliver the true route for a promising outcome. Truth be told, practicality can solve packaging problems more than you can imagine.
