Utah is a landlocked state located in the western region of the United States. Utah is ranked 3rd overall best state and, according to a 2018 U.S. News and World Report, ranks as America’s second-best economy and 6th in terms of industrial diversity. These rankings show that Utah is a fertile ground for businesses. If you are planning to set up a small business in Utah, you should be aware that there are around 203,468 small businesses, as estimated by current federal data.
Although Utah is a state with a strong economy, setting up a small business may be a challenge if you do not implement different strategies that will help you have an advantage over your competition. One strategy is to hire Utah based SEO services to help you in getting more traffic to your business webpage.
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What is SEO?
SEO is the acronym for Search Engine Optimization, which is the collection of all processes that are designed to optimize a website to make it more visible to users. A successful SEO campaign will optimize your website to become more appealing to search engine algorithms. When Google assesses that your website is meeting its more than 200 ranking factors, then Google will award your website with a high ranking in its search engine results pages or SERPs. SEO service providers will work on these three main elements to have a successful SEO campaign.
Keyword Research
Google’s algorithms have changed significantly in the past few years. However, there are still several ranking factors that have remained important in ranking web pages in SERPs. One of these factors is keyword research. Researching what keywords to use for your website is still the groundwork for an effective SEO campaign. Analyzing what keywords are relevant to the products and services your company is offering will allow more people to see your website. Long-tail keywords will also have lesser competition and may convert much better.
Strong On-Page Optimization
On-page optimization or On-Page SEO is all about optimizing your website’s structure, layout, and HTML elements. Google uses a crawling application that will analyze what your website is all about. You must have searchable terms located in strategic places in your HTML code so that search engines will be able to index your webpage properly. Here are some of the places where you need to place searchable terms or keywords:
- Page Title or Title Tag
- Meta Descriptions
- Site Map or Navigation
- Internal Linkages
- Website URL
- Web Content
It is also essential to optimize your website’s loading speed and performance when accessed using different devices and screen sizes. Likewise, the security of your website should also be optimized to rank higher in SERPs.
Regularly Updated Quality Content
You may have a web page that loads fast and is visually appealing to users. However, a good SEO campaign does not stop there. One of the most important elements in an SEO campaign is to update quality content on your page regularly. Having educational content that is updated periodically will keep your users engaged longer on your website. When your contents are useful to your site’s visitors, they will stay on your site longer. This length of stay on your website will be noticed by Google, which in turn will reward your website with a higher ranking. Your website’s content may be in the form of a blog or an educational video. Studies show that having quality product videos can increase the chances of having your products being purchased by 144 percent.
If you plan to receive SEO services, it is best to choose Utah based SEO Services. This will let your business have the benefits of having specific marketing strategies built according to the location rather than a general approach. They can also market your business to a global audience also if you want. Make your choices wisely, as digital marketing is crucial for any business.
