As more and more businesses grow their digital identities, traditional digital marketing agencies struggle to keep pace with all their client’s needs. White Label Agencies help to bridge this gap by delivering a wide range of digital services, with the trifecta of scale, speed, and quality.
A competent agency is a perfect partner for ambitious digital marketing agencies looking to grow quickly without the hassles of hiring more people and attempting to be a master at all trades.
Yet, many misconceptions can prevent them from partnering with a white label service providers. The result is that they either end up letting go of the potential business, or over-promising and under-delivering to their client, and consequently, losing clients, which is worse, and a cardinal mistake. Here are some of those myths, debunked.
Myth 1: They Are not “Real” Agencies
Truth be told, these agencies are some of the best agencies in the business. They function within a framework of efficiency, speed, value. They are deeply process-oriented, can produce work at scale, and are highly accountable for business outcomes.
Their USP is the ability to offer a wide range of services, namely – SEO, content development & marketing, PPC, Social Media Marketing, Analytics, Web Development, Graphic design, and design and development of ad banners.
As digital trends evolve, the best ones add new services to their bouquet and are geared to meet all the needs of a digital marketing agency at scale without the chaos and stress of having to hire more specialists or freelancers for specific projects.
This enables digital marketing agencies to focus on their core business and grow its market size by outsourcing in a smart way.
Myth 2: They Don’t Hire The Best Teams
If you do a deep-dive into the teams of the best white label agencies, you’ll see professionals with stellar work records and those at the top of their game.
Additionally, these professionals have the capacity to churn out large volumes of output while keeping a check on quality and business outcomes.
Teams tend to be very process-oriented, and this is a very specific mindset these agencies cultivate, translating into their teams being very focused and result-oriented.
Another interesting trend is the culture of professionals constantly looking to increase their skill-sets and bring more to the table. Complacency has no place in a such agencies, and this is an asset in the digital world, which is continually evolving at a supersonic pace.
Myth 3: They Will Steal Your Clients
The USP of any white label agency is that it serves digital marketing agencies, offering all services from web design and social media marketing to PPC and analytics. Yet it does not take the credit for it, earning it the name “white label”. This is why stealing clients does not serve their best interests.
Their goal is to empower marquee digital marketing agencies to meet their targets, enable the expansion of their businesses, and deliver more value to the brands they serve. A digital marketing agency looking to grow their business will either need to say no to additional services outside its domain, and risk losing its business, or else hire more people to fulfill these needs.
Both options come at a significant cost, and hiring a competent agency, will help retain clients and grow revenue. Most of these agencies also sign non-disclosure agreements as a best practice with clients.
Myth 4: They Offer Only One Or Two Services
Typically, white label partners offer a spectrum of services, thus making them ideal partners for any digital marketing agency looking to scale their businesses up, without taking on the headache of hiring and growing more competencies in-house.
They are geared to help deliver large volumes of work, manage multiple projects, and offer expert advice at any given time. Often their teams work in shifts and are able to deliver to clients around the world, across time zones.
They also have multi-disciplinary teams that function like a well-oiled machine and can tackle various permutations and combinations of work. Sometimes agencies that focus on only one aspect and excel at it – for example, SEO – also turn to these agencies to outsource their clients’ needs outside the realm of SEO.
It’s important to identify exactly what services need to be outsourced and scope out the work properly for optimal results and cost-effective outsourcing.
Myth 5: They Only Execute, Never Strategize
This is, by far, one of the top myths that devalue the impact that white label agencies deliver clients. They fulfill the needs of both quantity and quality and can customize their offerings based on the needs of the agency they serve. This is a major asset, as the digital marketing agency on record gets a second opinion on their existing strategies, especially in areas outside of their expertise.
For example, a digital marketing agency excels at designing creative brand campaigns and may seek a partner to help design an app for the client. A competent white label agency will be able to come up with a cutting-edge UI/UX strategy keeping in mind the latest web design trends that appeal to consumers.
Instead of hiring independent web designers, UI specialists, content writers, and coders to complete the project, the white label service providers can deliver this leg of the project in a holistic way, bringing strategy and efficiency into the project.
Partner For Growth
While a good white label agency is an investment, it’s important to be extremely discerning while selecting your partner. As in every field, there are some players who deal in bad faith. Make sure you understand all the terms and conditions before signing on the dotted line.
Understand the culture of the agency, as well as their project management approach. Pursue a pilot project before offering a large chunk of business. If the pilot project is a success, it’s possible that the agency can add long-term value, and lead to a mutually-beneficial partnership.
Author Bio: Sheryl JonesSheryl is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.
