Backlinks are essential to every good search engine’s ranking; evaluating the website backlink profile is the central part of each SEO, especially for off-site pages. Backlinks are the essential bridge to other relevant websites to create a trustworthy and authoritative image of your website in front of search engines and visitors. Not all backlinks created for your website are equal. Spammed links on forums are bad, while links on a high-ranked domain (for example, famous newspapers or media platforms) are good quality.
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Main attributes of good quality backlink profile
The list of attributes of how search engines value backlinks is short, but for every website owner, it is essential to understand how to create a good backlink profile, as it is a crucial factor to achieve organic traffic from request pages of search engines. Usually, only 5-10 top-ranked pages from the request pages are visited. And as a backlink profile is 70% of your ranking score, you should understand all requirements.
- Relevance. Try to place links only on relevant resources, with close subject to your product or service.
- Authority. The attribute is related to the authority and ranking of the domain where the link is placed.
- Anchor text. The anchor text is where the link is hidden, and the words are clicked for redirection.
- Rel link values. Links could be “nofollow,” UGC, sponsored or no rel (“followed link”). “Followed links” are recommended.
- Link placement. Editorial links are likelier to be clicked than the link in the footer.
After you understand the attributes, it is evident that monitoring them for all backlinks is challenging to create a quality backlink profile. That is why it is recommended to use monitoring software tools that check all these attributes and more for each link and create detailed reports.
5 tools for working with backlink profile
You can monitor your backlinks, analyze how links work for your profile, protect them, and grow the number; using only the best resources in this analysis is essential. Many resources are paid tools, but most of them have free trials and limited versions. Also, as a backlink profile is part of an SEO audit, many resources provide a complete set of optimization services, including backlinks monitoring.
1. SE Ranking
This SEO app has a backlink checker tool. This tool is a perfect solution for receiving a healthy and unique backlink profile and analyzing which content has the most backlinks. The detailed report of your website or competitor’s website provides for each link the information about the type of link (nofollow or dofollow), anchor text, domain trust index, page trust index, link creation date, and last working date. With this tool, you can get the most powerful “votes of confidence.”
SE Ranking gives information on which links should be improved to attract more attention to your website. It also hints about web pages that need to be getting attention. Anchor text measuring tool examines the most used one and finds spam or toxic backlinks. This helps to find not relevant backlinks (irrelevant anchor text).
The subscription price starts from $39 per month with 14 days for free in the trial version.
2. Monitor Backlinks
This must-have tool helps to monitor backlinks. The tool helps to build excellent links on high-quality, relevant sites, receive updates when new links appear to your website, recover lost links, check keyword ranking on Google (keywords as part of anchor text), and protect yourself from spam links. All links management can be executed in spreadsheets compatible with tools such as Ahrefs, Google Webmaster tool (Google Search Console), and others.
The backlinks analysis is provided in the dashboard, measuring your SEO progress. The detailed link report includes the URL, landing page, trust index, citation flow index, spam index, domain index, domain IP, and the number of visits.
The price starts from $25 for one monitored domain with up to 2500 links. For all users, a 30-day free trial is provided.
3. LinkCheck
LinkCheck is a specialized tool for checking the status of your links. The detailed status includes information if the link is found, HTTP status, if the URL is canonical, Rel tag (dofollow or not), allow index, and current indexation by Google. Every day the tool updates information about unavailable links for indexing, removed or disappeared from donor websites. As a result, you will have several links with issues and the task of working with links to improve your backlink profile. If required, you can set a weekly link report.
All tool data can be connected with other programs (such as Google Search Console) for full automatization.
LinkCheck is almost the one tool with a free subscription plan for 20 monitored backlinks you can check daily. For more (up to 500), the start price is $10.
4. Ahrefs
Ahrefs is a popular SEO tool that checks all essential metrics – health score, organic traffic, keywords relevance, domain rating, backlinks number, and referring domain. It has a free Backlink Checker, Broken Link Checker, and Website Authority Checker. For each link, you may get the referring page, referring domain, traffic from the domain to your website, anchor, domain rating, link type, and much more. The estimated organic traffic figure is even provided for each link from this tool.
You can download the report in PDF or CSV and put all required filters to see all spam links, anchor text, and nofollow links.
For free, you receive a limited report with extracts of information; the full report is available starting from $99. Unfortunately, the link tool is not sold separately.
5. LinkResearchTools
The last tool gives a comprehensive analysis of the backlink audit. The tool report includes analysis as a flat list, histogram, or pie-chart of main backlinks attributes. It overviews backlinks toxicity and precise metrics on every link (first and last-seen crawl data, domain power trust, domain BL, ranking KW, and much more). Filtering only valuable links can decrease your working time with links. You can compare source domains side-by-side for your backlink profile management.
The nice feature of this tool is backlink profile risk, to check if you are performing right or not backlink management. You can even simulate links before building them in Link Simulator.
Unfortunately, the tool is designed for bug websites with a high crawl budget. The small package starts from $599 per month.
Conclusion
The links to your website do generally not appear on other websites unless you are producing a popular worldwide product or service. The backlink profile is a hand-made tool that should be managed appropriately. The website owner can negotiate regarding all links personally or hire a particular manager or service. But all links should be monitored. All five tools presented in this article collect all required information for tool management most effectively.
