The process of creating your product is exciting and you cannot wait to get it completed. But, there are a lot of steps in the process and you have to be dedicated. In particular, before you can release a product, you are going to have to have a suitable label. For a lot of products, there are rules and regulations regarding product labels. Knowing the rules is where you should start.
Then, you need to think about the design of your new product label. After all, this is going to be the part that customers see first when they are shopping online or in store. Designing a label might sound easy. While it is fun, there is a lot of thought that goes into it to ensure that it is successful. So, here are some top tips for successfully designing a product label.
Table of Contents
Think about the Buyer
First of all, before you start designing your new product label, you have to consider the buyer. In other words, think about who your target demographic is. When you know more about them and are able to understand their buying habits, you can design a great label that is going to appeal to them. For example, think about the typical age of the buyer and their location. Perhaps their occupation and lifestyle will give you tips on how to design your label. Gather all of this information to sit down with during the design process.
Go with a Reputable Company
Part of the designing process is going to involve choosing a printing company that is going to help bring your ideas to life. In addition, they are going to be creating and printing the labels. So, part of your research has got to be into finding a reputable company you trust to take on this big process. For instance. IPW1 can help you create custom labels for any product. As a leading printer in London for over 40 years, you know you can rely on this expert company to create your new product label.
Research Your Competitors
In order to stand out from the crowd, you need to know what your competitors look like. The last thing you want is for your product to not stand out on the shelf. Take a look at what your competitors are offering. Take a note of what you like about their designs, as well as what you think could be improved upon. Again, this is useful information to remember during the design process and it is going to help you create something unique and eye-catching. You can learn a lot from competitors.
Select an Image
Most products are going to have labels with images. Generally, buyers are attracted to good quality images that show off the product. Thus, take your time and select an image that you think show the characteristics of your company and product. It will allow buyers to make quick buying decisions and allow your product to stand out. Consider the background of the image and style of it to ensure it is in line with your company.
Know the Size
There is a lot of freedom when it comes to the size of your product label. This is something you want to consider carefully. For instance, you might want a large label that covers most of the product. This can allow you to share a lot of information. Alternatively, a smaller label might be more in line with your brand if you are going for a modern and minimalist design with the label.
Understand Colours
Colours on a label are very important and they have the capability of evoking certain emotions. For example, did you know that yellow portrays joy and positivity? Did you realise that people associate green with growth and nature? Think about what message you want your product and company to portray. This is going to help you choose the right colours. Of course, bright colours can be eye-catching. But, tones like burgundy can demonstrate class and luxury.
Think About the Texture
How your label looks is very important. But, have you thought about how you want your label to feel? This is something that a lot of new businesses forget about. But, a lot of customers are going to be holding your product in their hands. So, it can be something that they think about before buying. For instance, you want the label to feel like quality material. So, you want it to be thick and better than standard paper. In addition, you can add laminate for a water proof and smooth feeling. Some businesses like to create a unique texture too.
