Social media is everywhere. It influences everything, from political matters to the success of a movie. This extensive reach of social media is perfect for advertising and marketing. The only issue is that running a successful social media marketing and advertising campaign is a difficult task. There are so many variables to adjust and parameters to tweak. To top it all off, the general public has gone numb to open advertisements, and the click-through rate is steadily going down. You have to do something special to even stand a chance in the current market.
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Influencers are the key:
Gone are the days of celebrity endorsements being the best way to market your product. Sure, it still works to some extent, and if you put someone famous in your ad, a lot of people will watch it; but most of them will outright skip it without a thought. This is where the power of individual influencer and influencer searching service come into play.
Influencers, in general, are people that the audience looks up to or admire. So, an endorsement by a small Instagram influencer to their few thousand followers is much more powerful and holds a lot more weight than an open ad that gets hundreds of thousands of views.
Think of this as getting a recommendation by a friend, or someone that you know, instead of an A-list celebrity on T.V. You are much more likely to listen to the person that you know. To top it all off, if the audience sees that by following the link in the description, they are financially helping their favorite creator, they’re much more likely to do it.
How do you find the right influencers for your campaign?
With there being millions of influencers online, finding the ones that fit your product or service is not an easy task. But it isn’t as difficult as you think as well. You have two main options. The first is to just work with some big influencer and let them promote your product or service. With sponsorships being such a common thing, most audiences don’t care about whether the thing being advertised is related to the influencer’s work in any way or not.
The second, and arguably the better option, is to find the ones that have some sort of a connection to your product. If you are a game company wanting to advertise their new First-Person Shooter game, then working with a streamer that actually plays similar games is your best chance at good returns. Thanks to influencer searching services, finding the right content creators and social media influencers is as easy as entering your requirements and hitting a button and seeing the results come up.
Conform to the content:
One thing that many companies that work with these influencers miss is their content. If the YouTube channel is comedy-oriented, let them do a funny ad read instead of a cookie-cutter generic “I like this product” speech; it will have way more impact on the audiences.
