SEO and Adwords are two powerful technologies that should be available in the digital marketing plan of any business. They are the primary components of SEM or Search Engine Marketing in the business. They are beneficial at the time of running a digital marketing campaign.
However, when it comes to selecting the best one between these techniques, it is important to understand the similarities and differences in them and how well they align with the marketing goals of the business.
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- Understanding your buyer’s search behavior
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- Keyword research and semantics
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What is Google AdWords?
Google Adwords or Google Ads is seen to be a valuable tool to advertise a business. It is an advertising channel that the leading search engine “Google” owns. Google Adwords is used by several businesses in their digital marketing campaign.
Advertisers use this platform to place their advertisements in the Google Products such as YouTube, Gmail, etc) and Google Search Result Pages, and to a thousand other websites that take part in the AdWords program.
Under this strategy, an advertiser should pay when somebody clicks on the ad i.e., also called Cost Per Click strategy. When people view your ad then it is said to create Cost per Thousands of Impressions. The entire Adwords system serves as a big auction where marketers compete for available marketing places on the website.
What is SEO?
SEO is the short form of Search Engine Optimization. It is a wonderful technique that has proven to generate better rankings in the SERP of prominent search engines such as Yahoo, Google, Bing, etc. A business owner should create a search engine-friendly website that can be easily ‘read’ by search engines and users.
Furthermore, a website owner should also aim at making your website a functional and fast website with distinctive content that provides a good end-user experience.
Which is better AdWords or SEO?
- Adwords is ideal for Google websites and the ones that use Google Adsense. On the other hand, SEO best practices are best suited for all search engines.
- Adwords ads are positioned on the bottom and top of Google Search Results. SEO helps you get to the top places in the organic search results.
- Adwords gives instant results whereas SEO requires a long time to yield results in the form of greater traffic and good rankings.
- Adwords is quite simple to compute the ROI. On the other hand, several factors need to be considered to evaluate its performance in the business.
- The website will stop reaping results from AdWords campaigns when you start working for it. On the contrary, SEO gives you long-term and sustained organic traffic and other gains in the business.
- Google Adwords lets you target several keywords at once, but SEO helps focus on some keywords to generate the best results.
How can SEO benefit your business?
Where content marketing generates the right content, SEO, on the other hand, will help optimize your web content for search engines. It will help you obtain a greater amount of organic traffic. Social media can prove to be beneficial for promoting SEO-optimized content to a broader set of audiences.
Can we use SEO and Adwords together?
Adwords can be used along with SEO in the marketing campaign of the business. It provides you more web exposure for the same type of keywords that help you get SEO traffic. Use Adwords to begin getting traffic along with SEO, social media campaigns, and content marketing plan.
The combination of both these techniques will help you get organic visits and traffic from social networks. Keep analyzing the Adwords campaign’s performance. If you find it lucrative, then you can also enhance your budgets to achieve a higher ROI.
Conclusion
A business can choose to use both techniques together. Where Adwords can help you get quick traffic, SEO can provide sustainable and long-term online success in the business. When choosing Adwords, it is important to use it carefully and wisely. You should have adequate experience and knowledge to run Adword Campaigns and proper control tools and monitoring techniques to make profits.
