Internet search has grown from simple text entries to image- and voice-based ones. As more and more people use their smartphones instead of computers, their search preferences change.
Voice search is growing by the second, and it’s up to you to adapt your website so it can be visible for those who use Siri, Google Assistant and Alexa. You can rely on Search Recon Florida experts to get your site up to speed with SEO best practices.
The Importance of Voice Search
Just how vital is voice search? Figures suggest that this year, more than 50% of all internet searches will be voice. About 40% of adults use voice search daily.
Today, you’ll be able to see ‘snippets’ or featured articles at the top of search results. More interesting is the fact that your content can become featured even if you’re not the number 1 search result.
How Does Voice Search Work?
Voice search begins when a user taps or calls up Siri or Alexa and asks a question. This can be done via mobile phones, tablets or devices such as Echo and others.
Desktop voice searches are significantly less than its mobile-based counterparts but it’s still there.
Siri or Alexa will then read out the answer on the featured snippet, which has been termed ‘Position Zero’.
Brands can benefit from optimizing their websites with voice search, e.g., greater visibility, traffic and click-through rate. Search Recon is an SEO agency that can improve your website so you can start experiencing those benefits.
Businesses can get more audiences by implementing the necessary changes for voice search visibility, come up with an action plan and identify possible opportunities. Moreover, content should be naturalized, i.e., like you’re having a conversation so it’s picked up by Google as a possible voice search answer. Over time, your website should be getting into featured snippets and become recognized as a niche authority.