In Australia, there are around 2,375,753 actively trading businesses with construction, transport, postal, warehousing, professional, scientific and technical services accounting for more than half of annual business growth. However, according to estimates, one in three businesses fail in the first few years of operation.
The top reason why businesses succumb is a failure to market online and adapting to changing needs of your local customers. Therefore, in order for your business to stay afloat in volatile market conditions, it’s essential to invest in high-growth yielding marketing strategies.
A powerful marketing tool you can consider for your business in Australia is explainer videos. Top explainer videos Australia companies can help you create an appealing video that showcases your product or service and how it can add value to your customers.
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The Importance of Explainer Videos for your Business to Stay Relevant
85% of the businesses globally claim that video is an effective part of their marketing strategy. If you have not yet explored the transformative medium of video for your business, it’s time to incorporate high-end visuals and graphics of explainer video that strikes an instant appeal with your customers.
For instance, the Australian public transit system, Metro, crafted a public service announcement with a powerful video with a catchy song to improve awareness about transport safety. Not only did Metro’s video became viral, earning more than 171 million views, but it also led to a 21% decrease in accidents in the first year of the campaign.
It’s easier to consume your brand’s message through visual aids than reading heaps of text. With the ever-shrinking attention span of your consumers, it makes sense to invest in explainer videos to promote your brand’s visibility.
Here are some reasons why explainer videos make a killer video marketing strategy to grow your business in Australia:
Videos Boost your SEO Rankings
Video content can do more good than make your products go viral. Embedding an explainer video on your site will help you land on the first page of Google search results as search engines factor in quality content. Besides, with a video, there are chances of your local audience to linger on your website longer. As a result, this will increase visitors spending more time on your site and, in turn, boost rankings on search engines.
Your Brand Gets to Feature in the Second Largest Search Engine in Australia
Following Google, Youtube is the second most trafficked site in Australia with a longer dwell time. According to reports, “How-to” searches shot up 70% in the last couple of years. Creating such videos with the help of leading explainer videos Australia agencies can help you upload content to YouTube, create your own channels and advertise your products with prospective customers.
Build a Strong Relationship with your Audience
Stories have an amazing connection and can engage your audience like no other platform can. With explainer videos, you can leverage the power of storytelling and communicate with your audience. Creating compelling videos that address your consumer’s pain points and portraying how your product solves their problem can result in an effective marketing platform.
Especially animated explainer videos with animated characters and avatars that resonate with your audience can make way for a nostalgic connection that instantly associates your brand with positive emotions.
Leverage Social Media Marketing
Video content is the cornerstone of social media networks in Australia. 71% of the Australian population have active social media accounts. Australians spend an average of 1 hour 47 minutes per day on social media, mostly watching videos and visuals that form the primary content of social media sites like Facebook, Instagram, Linkedin, and Twitter. Making shareable explainer videos about your company can leverage the power of social sharing as 76% of users tend to share company videos if they find it entertaining.
They Make Amazing Ads
The average click-through rate of video ads is around 1.84%, which is perhaps the highest for digital formats. Besides, explainer videos have the ability to grab your audience’s attention and hold on to it. That’s why it enjoys a 76% ad recall rate as viewers who have watched your video tend to remember it if you have managed to create the first impression.
Half of Video Content is viewed on Mobile
98% of Australian users access social media through a mobile device, and there are roughly 1.3 mobile connections per man, woman, and child in Australia. Optimizing your explainer videos for mobile is the best way to capitalize on Australia’s growing mobile users.
Explainer videos are an incredible tool for any business type in Australia –eCommerce, food, healthcare, B2B, and more. They are perfect to use for marketing your products in the consideration stage of the buyer’s journey. Therefore, choose the right agency for explainer videos Australia to make a killer explainer video targeted to your business’s specific audience and grow your sales.
