Choosing an SEO firm has consequences for both your business and your bank account. There are plenty of SEO firms on the market promising to take your business’s SEO to the next level. The right SEO can result in a boost in organic traffic but a bad SEO can result in a decrease in Google rankings. The right SEO partnership increases sales, decreases your advertising budget, and improves your user experience. When it comes to finding the right SEO services, you need to understand which on-page and off-page SEO services work best.
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Which on-page SEO services work the best?
On-page or on-site SEO optimizes web pages to improve your website’s search engine rankings and increase organic traffic. This is done by optimizing headlines, HTML tags, images, and ensuring your website is trustworthy and authoritative. These tactics build successive paths from search queries to user purchases of products and services.
Title Tag Optimization
Title tags appear in search results when users make a specific search query. Title tags affect the click-through rate (CTR) of your web pages. A compelling title tag is mindful of length and keyword usage, which is why it’s important to create an intriguing title tag that encourages users to click. Search results limit the number of characters that appear in your title tag. Using a title tag checker tool helps ensure your title tag is the right length to maintain effectiveness.
Meta Tag Optimization
Under your title tag is the text known as meta tags or meta descriptions. Meta tags tell users what they are about to read and influence whether or not users click on your website. Meta descriptions are typically limited by search results to 160 characters, so it’s important that keywords appear at the beginning of the meta description. Google sometimes pulls a snippet from your copy that it thinks better describes your webpage, which is why meta tag optimization is important.
Image Optimization and Alt Tags
Images enhance your web pages by adding interest to your content that keeps users engaged. Images take up a lot of space and impact the speed of your web pages which is why they need to be optimized. Large image files negatively affect how quickly your web pages load, making it less likely users will stay and wait. You should always upload high-quality, compressed images that are optimized with alt tags.
Alt tags appear in place of an image if the image can’t load. Alt tags describe what users should be seeing and help Google understand the context of the image and what it is.
Which off-page SEO services work the best?
Off-page or off-site SEO services are optimization techniques that are done outside of your website to increase the authority of your domain and improve search engine rankings. This is done by optimizing content and earning backlinks, among other tactics.
Maint active social media accounts.
Any business hoping to succeed needs to maintain an active social media presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. Interacting with customers on their preferred platforms allows your business to connect on a different level while providing a new level of customer service. Smart social media management strategies drive organic traffic to your website, increase your social media following, strengthen your brand awareness, and improve sales.
Create linkable infographics.
Complex ideas are easier to explain with infographics. Creating linkable infographics engages users and encourages them to stay on your web pages. They are also sharable pieces of content that other high-quality, authoritative websites can link and share. The quality of your external links is more important than the number of links. Gaining links helps your domain gain authority and valuable metrics that help your website rank higher in search results.
Teaming up with a full-service digital marketing company is a strategic SEO partnership no matter what stage your business is in. LinkGraph provides award-winning SEO, PPC, web design, content strategy, and a proprietary SEO software suite to help brands meet and exceed growth and revenue goals.
They excel at scalable link building campaigns that create high-quality content that earns the best links. Link Graph also specializes in white-label SEO, web design and development, technical SEO, and content marketing services that help your business grow while you focus on daily operations. Clients can utilize proprietary software to harness the power of data-driven SEO and enjoy access to innovative tools that help out-rank the competition and drive digital strategies forward.
Implement a blog on your website.
Implementing a blog on your website is a great way to demonstrate your authority and expertise within your industry. A blog is a useful way to create a database of linkable content to share on social media posts and in emails or newsletters. Engaging blog content encourages users to return to your website for information or to purchase your product or services.
Effective SEO combines both on-page and off-page SEO services that when combined, improve search engine rankings, boost organic web traffic, increase sales, and improve the user experience while decreasing your business’s advertising budget.
