Open source PHP based CMS are popular with website owners. Indeed, the latter allow them to manage their site with a certain ease, without calling on developers. Drupal, Joomla or even WordPress seem to be the best choices for showcase sites, especially thanks to their e-commerce extensions. However, Magento stands out as the best shopping cart solution adequate to meet all requirements.
With its latest features, Magento is currently the most powerful online sales CMS. Indeed, the latest version of Magento has several advantages; it is more secure, more flexible, and more solid and has a more intuitive interface. With each new version, Custom Magento development improves its product by making it more competitive and avant-garde. It is for this reason that developers as well as online sales site owners opt for it. If you are still hesitating, here are the reasons to choose this for your e-commerce site in 2019.
A more simplified payment: it is essential to conclude the transaction quickly and the ordering process of Magento facilitates this step, in order to obtain a high conversion rate. It standardized the checkout process, resulting in a lower shopping cart abandonment rate compared to the previous version.
More refined personalization: monitoring the behavior of buyers as well as their browsing history and preferences are additional options provided by the evolution of technology. By relying on the database, it is therefore possible to offer consumers personalized experiences when they shop online. Magento allows sales site owners to offer all kinds of services, products or even marketing incentives. Advanced personalization helps close multiple deals as well as encourage shoppers to consume more while increasing the number of loyal customers. She also helps customers improve their experiences. All this generates a considerable return on investment.
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Benefits:
- Easy to use: Using Magento is made easier thanks to powerful tools in the background. Inventory, reporting, shipping, sales and order management has been simplified and automated. It is backend improves the backend user experience.
- Improved optimization capacity: This has advanced functionality to optimize SMO and SEO settings. To maximize the product, the platform allows the use of visual merchandising.
- Controlled internationalization: It breaks national borders by offering various languages and currencies from several regions in the world.
- Accessible design: in an era when mobile phone use is at its peak, the majority of online shopping is done on mobile devices. Magento has therefore adapted its interface for Smartphones. More user-friendly, it offers a more responsive design to have a seamless user experience on multiple screens. The platform is compatible with many browsers and is adapted to this new era.
Benefits for the developers:
- Beneficial open source: This offers all the advantages that open source e-commerce platforms can offer. Constantly growing and in order to create business showcase sites, the platform allows developers to leverage documentation, training and consulting services, widgets, modules, extensions and more.
- Unparalleled compatibility: Magento is compatible even with the latest version of PHP, including Zend and all other infrastructures. The functionalities are also accessible with the main databases, such as Oracle, Hadoop, or MySQL.
- Improved speed: compared to the previous version, Magento is 20% more efficient.
- Easy to use: E- commerce developers love simple programming. Magento has a JavaScript library as the default jQuery library. The jQuery and prototype conflict is therefore avoided while developing improved functionalities.
