Today we are taking a look at one of the fastest growing consulting firms and marketing agencies in Europe, with quite a unique story. Crum Consult is a London-based consulting firm that works with businesses of all size in order to solve problems and grow their scope, which means increasing sales, traffic, generating leads and more. There are thousands of marketing agencies across Europe, with hundreds situated in London alone. But what makes Crum so special and deserving to get their own article? Well to start with, the firm works with business ranging from startups to blue chips in order to grow their digital operations. The company was founded in January of 2020, meaning that in only ten months, they have managed to take a considerable segment of the marketing landscape.
The founder of the company, Cameron Batt, began as a fintech developer in 2012 (at the age of 12), developing and selling his fintech app in 2019. During this time he has stated that he’s consulted and managed thousands of businesses in all sectors, along with running his own finance business. Now he focuses on large-budget clients and is the CEO of Crum Consult. Arguably the youngest marketing expert, Cameron is seen as a business prodigy and a rising figure in the consulting industry.
What services does a marketing agency provide?
The title digital marketing consultant is one that the firm embraces, but what does that actually mean? A digital marketing consultant can be a freelancer or firm that guides a business in all aspects relating to the way they market to clients. This can be on a project-by-project basis, or a full-time position. We asked Crum Consult founder, Cameron, what clients receive when working with a digital marketing consultant.
“Each business is different, there is a no one-size-fits-all template when it comes to marketing, which means that every aspect of a marketing strategy needs to be tailored to each business. We first understand a business, this means communication with executives and core-members of a team to truly know what they trying to convey to customers. The next step is to research the customer, learn their behavior, shopping habits and triggers that make them convert interest into a sale. Some clients are not looking for sales directly, so then our approach will be different. But the foundations of understanding a target customer can be seen in most case studies. Clients can expect to have an in-depth blueprint that shows the best way to attract customers and achieve the quantitative goals that they say. We ensure that the digital marketing campaigns best serve the client and exceed expectations. It would be impossible to learn so much about our client’s target market without the help of our cutting-edge equipment and genius analytical team”.
A marketing consultant provides all the same services that a marketing agency will, often with more planning and thought.
What is a Digital Marketing Strategist?
The job title explains the premise of the position, this role entails overseeing a brands entire marketing strategy. This means that the way a business generates leads and markets to customers is all decided on by the marketing strategist. A marketing strategy will contain the company’s USP and value proposition, with all aspects of the marketing that is carried out. Responsibilities include setting goals, designing and implementing strategies, addressing advertising needs and developing a web presence. If your budget is limited, then it is important that it is being allocated in the most effective way. This may mean utilizing affiliate networks, influencers, PPC campaigns and investing in an SEO expert. If you are spending your money on channels that are not providing a tangible return, then this may cost you time, money and potentially the success of your business in the long-run.
Who Needs a Marketing Agency?
The truth is, if you own a business, then you probably should work with a marketing firm, this is if you have the budget. However, many marketing agencies and digital consulting firms don’t work with smaller businesses, which may mean that you should work with a freelancer, or an agency like Crum Consult who work with all budgets.
In the modern age, most businesses are turning to the digital world in order to scale their operations. This means that the online space is incredibly saturated and makes competition stiff in almost every sector. A marketing agency will help you distinguish your business from the rest, which sounds a lot easier than it is. Large companies have millions to spend each year on digital marketing, which makes it difficult for small and mid-size businesses to be seen at all. A good marketing agency will be able to put your business toe-to-toe with these large corporations, all within your budget.
If you have no marketing budget at all, there are some free resources that can teach you the basics of digital marketing. This can help you kick start your online expedition and bring your business to a level where you do have a marketing budget.
