Contrary to popular belief, not all medical practices are rolling in the dough. Although they may be profitable, they must continue to bring in those profits in order to stay afloat. Much of the business they bring in is done through the phone, but what happens if that phone line suddenly goes down? All of a sudden, appointments stop, which means profits stop as well. That is just one of the reasons why doctors should seriously consider creating their own website. Read on to learn further information why this may be a route you will want to take very soon. Visit danmintzdmg.com for more or look Dan Mintz up on LinkedIn
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Don’t Rely on Online Reviews
Search engine websites such as Google allow people to leave online reviews about the places they have visited. Many companies, including medical practices, will often urge their customers to post on these boards in order to improve their online image. However, you do not want these reviews to be the only source of information potential customers have of your practice. Creating a website allows you to properly inform your customers about what you do instead of allowing a random stranger to do it for you.
Improve Communication with Potential Customers
Although doctors would rather have patients call in to answer any of their questions or concerns, there are simply some questions that people are not going to waste time planning a call for. This can lead to potential customers simply moving onto another practice. A website allows you to implement both live chat and bots to help potential customers answer their questions. These bots can be programmed to answer basic questions such as “What are your hours of operation? or “What insurance plans do you take?.” If those answers are not satisfactory, the customer then has the ability to either live chat with one of your employees or call directly into your practice—all without having to leave your website.
Improves Your Overall Image in the Community
It’s safe to say that people want to go to a doctor that knows what they are doing, but how can you really tell? A website isn’t just a place to upload a few pictures or add your hours of operation. You can also utilize your website to promote your knowledge of your particular medical field. This can be done through weekly videos where you explain certain issues and trends in the medical community or through a blog where you can not only explain in detail certain customer concerns but even create a Q&A. All this will help elevate you within your community as someone who is an expert in their field.
Lowers Advertisement Costs
Although you may still hear an ad or two on the radio, the fact is that most people are not choosing their doctor based on a radio ad. They are taking to the internet and simply searching for what they need. Much like a traditional advertisement, you will want to be the most seen within that area. As you may already know, accomplishing that on the radio or through a newspaper can be very expensive. However, when you create a website, you are allowed to advertise through your words. These are called SEO or search engine optimization words. This means that if you have the right words within your website, search engines like Google will present your website at a higher rate to those looking for your particular service.
As you can see from the information above, creating a website for your medical practice is one of the best routes you can take as a doctor and entrepreneur. Although you may not be great at it at first, continuing to work on it or with a professional web designer is definitely going to your practice for the better.
