Your website is an online platform for your customers to engage with you. Is it truly optimized for their best experience?
While not all websites are created equally, it is important to note that one needs to have certain expertise to handle a website’s optimized technical functioning: even if it’s on wordpress.
This article aims to educate you on all the potential problems you might encounter while creating a website on wordpress and will also show you the benefits of having a wordpress SEO company taking care of your SEO needs.
Table of Contents
Problems you Might Face on WordPress
From the problems faced by not optimizing wordpress archives for SEO to general disadvantages faced by people using wordpress, let’s look at the possible challenges you might encounter when deciding to optimize your wordpress site for SEO.
1. Plugins For Additional Features
With wordpress, making a website is easy because of the drag and drop feature. You can choose from preset templates and customize the template according to your brand’s requirements.
These templates, however, might not have all the functions that you are seeking on your website. You will therefore need additional plugins to add those features. For example, if you seek to integrate your Instagram feed into your website, you would need to download a plugin called InstaWidget.
While you have many free options to select from, certain plugins come at an additional cost. The challenge with plugins is that some of them are outdated and no longer being used. Keeping track of this is challenging to say the least.
A wordpress SEO companywould be aware of these problems and help you use the best plugins you need.
2. Duplicate Content Issues
Archive pages are generated to organize various posts into one category, post type, or tag. The problem of duplicate content arises when you decide to feed the search engine your archives.
This creates a big challenge, especially with Google’s Panda update. You can be penalized for having a large number of duplicate content.
An expert wordpress SEO agencycould help you get around this problem without having to lose out on your content and internal links.
3. Page Power Distribution
Each webpage on your site has a certain “power”. With every link on your website, whether internal or external, this “power” comes down. Simplified, this means the more links you have on your webpage, the less power each link gets.
This power is especially important for ranking. If you have 60 links on your page, each link would have 1/60 of the “power” available for disbursement. Although this simplifies a complicated process, if you list all your archives, you end up giving each archival type a lot less power than you would if you just listed one.
4. Meaningful Anchor Text
If your anchor text isn’t rightly placed on your webpage, you will end up communicating the wrong message to the search bots. As we have seen above, with “power”, you also have a “topic indicator”.
This allows you to tell the bots that you have content about a specific search query/topic. If your anchor texts are missing or wrong, the bots would possibly not find you.
5. Frequent Updation Of Theme And Plugin
WordPress is no stranger to updates. Just as the world is moving forward at a fast pace, so is wordpress. This is why it becomes imperative to keep an eye out for the updates in themes and plugins, so your site is always up to date.
6. Page Speed Not Optimized
With the overuse of plugins and the sheer amount of users on the platform, along with the massive codebases, it’s fair to say that wordpress is not as fast as it should be.
Adding to this, when you use many words and large images, it could further slow your loading time. You want to reduce your bounce rate as much as possible, and slow-loading pages are surefire ways to wave your visitor goodbye.
7. Seo Ranking Is Not As Expected
Always dreamed of being on the first page of Google? Well, if you are only relying on wordpress for that dream to come true, it would be challenging. WordPress doesn’t have enough SEO features in its package to help you do so.
You would need powerful SEO tools and strong software. This can get expensive, and that is where an expert wordpress SEO agencycomes in. They are fully equipped with all the tools you need to get your website ranked on top.
While you can certainly find a handful of keywords, you need thousands of relevant keywords to help you rank on the first page of Google.
8. Website Vulnerabilities
With the popularity of wordpress, hackers and spammers are eager to prance. If you have a wordpress blog or have a contact form on your website, get ready to get spammed, especially if your website is doing well. The more your spam, the lower your ranking.
While going through spam is certainly overwhelming, it’s not impossible. You will require investing in certain plugins/ tools. When you are starting, your strategy revolves around maximizing the return on any cost incurred. An agency that provides wordpress SEO servicescomes fully equipped with spam checks and more within your SEO plan.
9. Websites Can Go Down Without Notice
For various reasons, websites can go down. Sometimes it may be for a couple of hours, whereas other days it could go down for days on end! The worst part is websites go down without any notice.
Unless you decide to hire someone who will constantly monitor your website and ensure it’s at its peak performance, the better alternative is to hire a top agency that provides wordpress SEO services.
The problems mentioned above are the major ones people face while starting their wordpress website. If you feel the problems listed here are not something you’d lose your sleepover, take a look at all the benefits of partnering up with a wordpress SEO agency.
How a wordpress SEO Agency Would Benefit your Business
When it comes to your brand, you want nothing but the best your buck can buy. The same goes for your SEO services. Whether it’s wooCommerce or a wordpress website, you need your site optimized for Google so that you are always ranked on the first page. Here’s how a specialized wordpress SEO companycan help you:
1. They Follow the best Practices in Current Times
As experts, they have been in the industry for a long time. Most of the good digital marketing agencies have lived through and grown alongside Google. With all those years of experience, search engine ranking is second nature to a great wordpress SEO company.
As you can imagine, Google is evolving. You want your strategies to evolve with it, so your brand grows. An expert SEO agency knows the best practices of the current market, and thus your brand gets the best chance of ranking on the first page of Google.
2. Experts at Creating Successful SEO Results
When you put in so many hours into a subject, you are bound to understand the nitty gritties of that area which helps you create the best strategies. The following methods are what great wordpress SEO agenciesuse to create successful SEO results:
a. Audience Research
Every person on this planet is unique. However, it’s interesting to note how we share a few common patterns. Identifying these patterns successfully allows you to develop a unique profile of customers that match your business.
Now imagine talking to them directly. How compelling would that be? This is one of the strategies used by wordpress SEO companieswhile they begin working with you. It becomes the foundation for a successful brand strategy.
b. Relevant Keywords
As seen above, unless you implement thousands of keywords relevant to your brand strategically, you can’t rank on the first page of Google. This is why keyword research becomes vital to your brand’s success.
c. Infallible Strategy
Conjuring the best strategy for your brand involves expertise. It’s not a “throw all your balls at the wall and see which one sticks” approach. This is where “putting in the time” comes in.
A great wordpress SEO agencyconsists of many SEO experts who have been working on SEO for a long time. That is what allows them to come up with the perfect success strategy for your brand.
3. On-page Optimization
To get found online, you have to have a strategy specific to optimizing your website. This allows you to avoid penalties from Google and helps your user base to find you.
Whether it is writing the best product descriptions or meta descriptions or using the right tags and keywords, it all comes together to ensure your website is ranked on the first page of search engines.
4. Off-page Optimization
Off-page optimization includes a level of expertise and a certain level of networking to pull off successfully. A great wordpress SEO companycan get backlinks to your website from relevant industry leaders’ websites.
They can also increase your brand awareness by posting on relevant forums, creating online communities, or other guest posting modalities. This will allow more people to know about your brand and get you more revenue.
5. Weekly Reporting to Update Strategies
Any wordpress SEO agencyworth their salt knows that strategies are constantly evolving. Especially in a fast-paced environment such as today, business strategies evolve quicker than ever before.
This is where reporting comes into play. With weekly or bi-weekly reporting options offered by many companies, they are accountable to you. Moreover, there is space for testing and experimenting without creating any lasting impact on your brand.
Now you see that the more economical and efficient option is to partner up with an expert digital marketing agency specializing in wordpress SEO services.When experts work with you to grow your brand, you can rest assured that your goals become their goals, and you can divert your focus on areas that matter most to you.
